QUESTION TWO

The internet has immensely changed the way information is shared and it has had a greater impact on business as far as e-marketing is concerned. The internet has immensely changed the way information is shared and it has had a greater impact on business as far as e-marketing is concerned. Online marketing is becoming more powerful everyday as an increasing number of business is taking advantage of it.

a) Critically examine the E-marketing strategy of Jumia Ghana. (10 marks).

b) Identify and describe four (4) e-business features of the Jumias web portal. (5 Marks).

c) Describe how the company uses data collected on customers (5 Marks).