QUESTION TWO The meaning of the term 'marketing remains an area of confusion in the minds of many. As a marketing practitioner, explain the real meaning of marketing. Show how this can be distinguished from selling. (10 Marks) SECTION B (ANSWER ANY THREE QUESTIONS) QUESTION THREE Busness buyer Discuss the role and behavior of the organizational purchaser in comparison to the domestic consumer. Would you agree that the organizational purchaser is devoid of all but economic considerations? (20 Marks) QUESTION FOUR 'Segmentation is at the heart of marketing strategy. Explain the importance of market segmentation. Choose two markets (one from a consumer and one from an organizational market) and show how these may be segmented. (20 Marks)