Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

question: Under-informingfailing to convey information that might be important to a customer for fear he or she will not place the order Overpromisingtelling the customer

question:

  1. Under-informingfailing to convey information that might be important to a customer for fear he or she will not place the order
  2. Overpromisingtelling the customer a product or service will be delivered by a certain date when it is not likely that the delivery date will be met
  3. Buying orderslavishing gifts and entertainment on a customer in order to make the sale or achieve larger orders
  4. Oversellingselling a customer more product or services than he/she or the company needs

share an opposing perspective.

example:

Under-informing: If the salesperson is under-informing a customer about a product, it usually is something that would effect their willingness to buy. For example if the product does not have a feature the customer is looking for or is known to have service issues, a salesperson may leave these notes out of their sales pitch. This can affect the business of your company and can leave the customer with a bad feeling when it does not go they way they expected.

Over-selling: A salesperson could mislead their customers into believing they need the upgrade or need to purchase more of a product than needed. While it may lead to a large sale, future business can be damaged. For example if you sell hair clippers to barber shops, it is right to find the right amount of product to sell, let's say 2 per barber. If you over-sell, the barber is forced to sit on product that they won't use and will be may become damaged overtime in storage. Any future business with the business will be hard to obtain.

Overpromising: A salesperson needs to be honest with the customer to give them expectations of when a product will arrive. Now more than ever, backorders have been an issue. If a salesperson tells a customer they should expect it in a week

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing management

Authors: Philip Kotler, Kevin Lane Keller

14th Edition

9780273753360, 132102927, 273753363, 978-0132102926

More Books

Students also viewed these Marketing questions

Question

LO3.1 Characterize and give examples of markets.

Answered: 1 week ago