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Question VI (15 points) Use the following perceptual map to answer questions below: a. Based on the perceptual map of painkillers on the left, can
Question VI (15 points) Use the following perceptual map to answer questions below: a. Based on the perceptual map of painkillers on the left, can you "name" the dimensions Tylenol (which are indicative of the benefit)? (2 points) Excedrin Advil Nurofen A spirin b. Select the best "place" for a new product-market entry by drawing a circle on the map above. Explain (5 points)
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