Question
Sales promotion vehicles are often key elements in integrated marketing communication campaigns. Browse the Web sites of at least three (3) of the following support
Sales promotion vehicles are often key elements in integrated marketing communication campaigns. Browse the Web sites of at leastthree (3)of the following support organizations for the sales promotion field and answer the questions for each site. This exercise is designed to demonstrate sales promotion vehicles are often key elements in integrated communication campaigns. Deliverable length is 3 body pages. Sales Promotion Organizations
oPROMO: www.promomagazine.com
oPromotion Marketing Association (PMA): www.pmalink.org
oPromotional Product Association International (PPAI): www.ppai.org
oCreative Magazine: www.creativemag.com
oDisplay and Design Ideas: www.ddimagazine.coma)
a) What group sponsors the site? Who is the intended audience(s)?
b)What is the organization's purpose?
c)Who makes up the organization's membership? Its constituency?
d)What benefit does the organization provide individual members/subscribers? The overall advertising and sales promotion communities?
Provide references. Thanks
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