question was:

Select a retailer and; Discuss how that retailer's strategy has evolved over the last two decades.

i need front page introduction for this :

+ mention that i worked for Dunnes

Dunnes Stores

For the last twenty years, Dunnes Stores, a well-known retailer in the Irish market, has significantly changed its business model. At first, Dunnes Stores was largely recognized for its value promise, which offered consumers inexpensive goods across a variety of product categories. Yet as the retail industry got more cutthroat, the business changed its attention to expanding its private label selections and enhancing store layout to provide a more upmarket shopping experience. Dunnes Stores has more recently adopted digital marketing and e-commerce in order to remain competitive and fulfill the expectations of the increasingly online retail industry of today. The firm has been able to stay current and hold onto its position as a major player in the Irish retail industry by making investments in its digital capabilities and using social media.

In order to stay competitive and satisfy changing customer needs, Dunnes Stores has fundamentally changed its strategy over the past 20 years. The firm has changed its original emphasis on low-cost items to a more premium offering with a focus on private-label goods and an enhanced retail layout. Dunnes Stores has been able to maintain its competitiveness in an increasingly online retail scene and maintain its position as a major player in the Irish market by investing in e-commerce and digital marketing.

In summary, Dunnes Stores' approach has changed considerably over the last 20 years. The company has moved away from its initial focus on value pricing and toward a more premium offering with a focus on private-label goods and improved store layout. In order to stay competitive in the increasingly online retail scene and to keep its position as a major player in the Irish market, Dunnes Stores has more recently embraced e-commerce and digital marketing.

Explanation

Dunnes Stores is a renowned retailer in the Irish market that has, over the course of the last two decades, gone through a considerable shift in its approach to the management of its company. In the beginning, the firm was largely recognized for its value offer, which consisted of supplying clients with items that were available in a variety of price points and product categories. The firm, however, altered its emphasis as the retail industry got more competitive toward strengthening its private label items and refining its store design in order to provide a more upmarket shopping experience. In more recent years, Dunnes Stores has taken steps to embrace digital marketing and e-commerce in order to maintain its position as a market leader and fulfill the requirements of the increasingly online retail environment of today. The firm has been successful in preserving its relevance and keeping its place as a prominent player in the Irish retail industry because to the investments it has made in its digital capabilities and the use it has made of social media.

Price Setting Based on Value (Early 2000s)

Around the beginning of the twenty first century, Dunnes Stores had widespread recognition for the quality of its value offer. The firm operated as a discount shop, offering clients low-priced goods across a wide variety of product categories, such as food, apparel, and homeware. The outcome of this approach, on the other hand, was a brand image that was inconsistent and failed to clearly concentrate on any one specific category.

Premium Product Phase 2 (Mid-2000s)

Dunnes Stores started making changes to its business strategy in the middle of the 2000s in order to maintain its position as a competitive player in the market. The firm altered its attention to increasing its private label offers and broadening its existing product catalogue rather than concentrating on generating new items. Because of this, the firm was able to distinguish itself from its rivals and establish a more powerful brand identity. In addition, Dunnes Stores made significant investments in the design and layout of its stores in order to enhance the overall shopping experience for customers and provide a more premium retail atmosphere.

Step Three: Integrating Electronic Commerce and Online Promotion (The late 2010s - Early 2020s)

E-commerce and digital marketing have lately come to play a more significant role in Dunnes Stores' strategic planning, reflecting the company's more recent shift toward a more advanced business model. The year 2013 saw the debut of the company's online shop, and ever since then, it has made ongoing investments in its digital capabilities. Dunnes Stores has also engaged its consumers on various social media platforms in order to promote its brand and further its business. This has made it possible for the firm to continue to be competitive in a retail environment that is becoming more dominated by online shopping and to keep its place as a vital player in the Irish retail industry.

Conclusions

More than seven decades have passed since Dunnes Stores first opened their doors, yet they are still very much a part of the retail scene in Ireland. During the course of the last two decades, the firm has made significant alterations to its business strategy in order to accommodate the increasing wants and preferences of consumers as well as the developing nature of the retail sector as a whole. The firm has moved away from its early emphasis on discount pricing and is now focusing on providing a more premium offering. This premium offering places a greater emphasis on private label items and enhanced shop design. Dunnes Stores has, in more recent times, taken steps to embrace e-commerce and digital marketing in order to keep its position as a leading player in the Irish market and stay competitive in a retail sector that is becoming more dominated by online shopping.

Opinions Because of its emphasis on private label products, improved shop design, as well as online commerce and digital marketing, Dunnes Stores has been able to stay ahead of the curve and maintain its position as a key player in the Irish retail sector. This has allowed the company to maintain its position as a key player in the retail sector. During the course of the previous two decades, the firm has been able to maintain its relevance in the industry while also maintaining its competitive edge by following this course of action.

Extras The method used by Dunnes Stores exemplifies the significance of being flexible in response to the ever-evolving requirements of both consumers and the retail industry as a whole. The use of e-commerce and digital marketing by the corporation is a clear demonstration of the latter's dedication to satisfying the requirements posed by its clientele. In addition, the firm has been able to provide clients a more upscale shopping experience as a result of its concentration on private label items as well as its better store design. Dunnes Stores is in a strong position to continue to be an important participant in the Irish market even as the retail industry continues to undergo change