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question: What are some ways that management can improve the firm's customer service performance? Why is it important to use pre-transaction, transaction, and post-transaction customer
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- What are some ways that management can improve the firm's customer service performance?
- Why is it important to use pre-transaction, transaction, and post-transaction customer service elements to identify customer service measures?
Discuss specific examples of measures in each category
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
