Question

You are the owner of a winter sporting goods store and recently purchased a shipment of 60 sets of snowboards and snowboard bindings at a total cost of $29,000. (You were unable to purchase separately, and the smallest order was for a set of 60.) The community in which your store is located consists of many different types of snowboarders, ranging from expert to beginners. From historical data, you know that different snowboarders value snowboards and bindings differently. However, you cannot profitably price discriminate because you cannot prevent resale (arbitrage).Market research shows there are about 20 advanced snowboarders who value snowboards at $350 and bindings at $250, 20 intermediate snowboards who value snowboards at $250 and bindings at $275, and 20 beginning snowboarders who value snowboards at $175 and bindings at $325. Compare the profits earned under the following two pricing strategies:

1. Selling snowboards and bindings separately at the profit-maximizing prices
2. Bundling snowboards and bindings and selling for one price