Your Competitive Intelligence team is predicting that Chester will drastically invest in adding capacity to their plant this year. Assume Chester's product Cake uses 50% of the current production capacity, and the remainder of the company's production and outsourcing capacity is split among the other products. If Chester adds 20% to their current capacity this year, how many units will of Cake will they be capable of producing? Ignore current inventories. Figures in thousands (000).

1,675

3,350

2,010

4,020

GXM78994_012 Dec. 31 2020 Page 1 Round 0 Summary Report The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review how your company is performing against the competition, scan ratios for areas of threat, and analyze highlevel market share breakdowns. Financials ($000) Andrews Baldwin Chester Digby Sales EBIT Profits Cumulative Profit SG&A: Sales Contribution Margin Emergency Loan $149,012 $16,245 $5,692 $27,483 18.0% 32.7% $0 $108,330 $12,534 $3,692 $31,482 23.5% 39.9% $0 $102,528 $20,975 $9,617 $25,312 15.0% 43.5% $0 $73,811 $8,072 $399 $14,801 21.2% 40.8% $0 Ratios Andrews Baldwin Chester Digby 6.8% 3.8% 1.77 1.64 4.6% 3.4% 1.35 2.08 8.1% 9.4% 0.86 2.00 0.5% 0.5% 0.87 2.21 ROA ROS Asset Turnover Leverage Market Share Market Share Americas Europe Asia Pacific Total Andrews 24.8% 50.7% 31.3% 34.1% Baldwin 21.2% 20.4% 14.5% 19.8% Chester 34.8% 0% 54.2% 27.3% Digby 19.2% 28.9% 0% 18.9% Industry Avg. $108,420 $14,456 $4,850 $24,770 19.4% 39.2% $0 Industry Avg. 5.0% 4.3% 1.21 1.98 GXM78994_012 Dec. 31 2020 Page 2 Round 0 Market Report The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good insight into how a company is managing its growth and what the relative strength and size of each company is. Stock Market Summary Company Andrews Baldwin Chester Digby Close $37.29 $27.01 $36.86 $21.72 Change $1.30 ($7.49) $8.70 ($2.98) Shares 2,319,576 2,092,020 2,765,351 2,252,344 Market Cap $87 $57 $102 $49 Book Value $22.13 $18.45 $21.49 $17.09 EPS $2.45 $1.76 $3.48 $0.18 Dividend $0.00 $0.00 $0.00 $0.00 Yield 0% 0% 0% 0% P/E 15.20 15.31 10.60 122.76 Stock Price Bond Market Summary Company Andrews Baldwin Chester Digby Series 14.0S2022 10.4S2027 11.8S2028 12.0S2030 14.0S2022 11.1S2028 12.0S2029 13.4S2030 14.0S2022 10.4S2027 11.9S2028 12.3S2029 12.7S2030 14.0S2022 10.4S2027 11.5S2028 12.7S2029 12.6S2030 Face 6,600,000 6,000,000 4,000,000 4,600,000 6,600,000 5,969,710 256,914 6,437,415 6,600,000 2,218,645 7,649,608 4,926,402 15,590,582 6,600,000 1,471,979 6,592,891 4,542,708 8,416,911 Yield 13.6% 11.3% 12.0% 12.1% 13.9% 12.5% 13.0% 13.5% 13.8% 11.9% 12.7% 13.0% 13.1% 14.0% 12.2% 12.9% 13.4% 13.4% Close 103.20 92.27 98.51 99.44 100.80 88.68 92.44 99.47 101.20 87.29 93.35 94.93 96.78 100.30 85.33 89.26 94.52 93.69 S&P BB BB BB BB CC CC CC CC CCC CCC CCC CCC CCC CC CC CC CC CC GXM78994_012 Dec. 31 2020 Page 3 Round 0 Financial Summary Financial statements provide insight into the company's activities for the year from the financial perspective, presented according to accounting rules. Cash Flow Statement Survey Andrews Baldwin Chester Digby $5,692 $3,692 $9,617 $399 $5,299 $0 $4,725 $0 $7,280 $0 $5,891 $0 $279 $2,601 ($1,247) $12,625 $484 $4,572 ($2,412) $11,062 ($1,435) $5,611 ($331) $20,741 ($678) $4,102 ($121) $9,593 ($16,600) ($7,080) ($29,200) ($15,000) $0 $3,000 $0 $4,600 $0 ($4,650) $0 $0 $2,950 ($923) ($1,948) $0 $3,174 $0 $6,437 $0 ($19,518) $13,623 $0 $3,716 ($486) $7,212 $0 $4,500 $0 $15,591 $0 ($13,272) $14,243 $0 $21,061 ($355) $12,247 $0 $2,169 $0 $8,417 $0 ($7,470) $11,663 $0 $14,778 ($344) $9,027 Balance Sheet Survey Cash Accounts Receivable Inventory Total Current Assets Plant and Equipment Accumulated Depreciation Total Fixed Assets Total Assets Account Payable Current Debt Long Term Debt Total Liabilities Common Stock Retained Earnings Total Equity Total Liabilities Owners Equity Andrews $20,115 $12,248 $1,149 $33,512 $79,480 ($28,728) $50,752 $84,264 $7,330 $4,400 $21,200 $32,930 $13,308 $38,026 $51,334 $84,264 Baldwin $16,332 $8,904 $11,203 $36,439 $70,880 ($27,212) $43,668 $80,107 $4,611 $17,636 $19,264 $41,511 $8,982 $29,614 $38,596 $80,107 Chester $26,234 $8,427 $7,167 $41,829 $109,200 ($32,027) $77,173 $119,002 $3,941 $18,643 $36,985 $59,569 $21,895 $37,537 $59,433 $119,002 Digby $16,655 $6,067 $3,924 $26,646 $88,360 ($29,917) $58,443 $85,089 $2,910 $16,063 $27,624 $46,598 $11,685 $26,806 $38,491 $85,089 Income Statement Survey Sales Variable Costs(Labor,Material,Carry,Shipping) Depreciation SG&A (R&D/Promo/Sales/Admin) Other (Fees/Writeoffs/Bonuses) EBIT Interest (Short Term / Long Term) Taxes Profit Sharing Net Profit Andrews $149,012 $100,270 $5,299 $26,819 $380 $16,245 $3,038 $7,398 $116 $5,692 Baldwin $108,330 $65,113 $4,725 $25,478 $481 $12,534 $4,596 $4,151 $94 $3,692 Chester $102,528 $57,885 $7,280 $15,383 $1,005 $20,975 $6,758 $4,404 $196 $9,617 Digby $73,811 $43,689 $5,891 $15,629 $529 $8,072 $5,272 $2,354 $48 $399 Cash Flows From Operating Activities Net Income (Loss) Adjustment For Non Cash Items Depreciation Extraordinary Gains/Losses/Writeoff Changes in current assets and liabilities Accounts Payable Inventory Accounts Receivable Net Cash From Operations Cash Flows From Investing Activities Plant Improvements (Net) Cash Flows From Financing Activities Dividends Paid Sales of Common Stock Purchase of Common Stock Cash from Long Term Debt Issued Early Retirement of Long Term Debt Retirement of Current Debt Cash From Current Debt Borrowing Cash From Emergency Loan Net Cash From Financing Activities Effect of Exchange Rate Net Change In Cash Position GXM78994_012 Dec. 31 2020 Page 4 Round 0 Regional Income Statement The Regional Income Statements outline the previous year's earnings across each of the three regions. They reflect the companies' performances in terms of revenues and expenses for the previous 12 months. Americas Sales Variable Costs Depreciation SG&A: Sales Other EBIT Interest Taxes Profit Sharing Net Profit Europe Sales Variable Costs Depreciation SG&A: Sales Other EBIT Interest Taxes Profit Sharing Net Profit Asia Pacific Sales Variable Costs Depreciation SG&A: Sales Other EBIT Interest Taxes Profit Sharing Net Profit Andrews $56,720,563 $34,735,726 $5,298,667 $9,260,174 $380,000 $7,045,997 $3,038,400 $1,402,659 $52,099 $2,552,839 Andrews $67,784,612 $49,589,760 $0 $8,980,682 $0 $9,214,170 $0 $5,998,842 $64,307 $3,151,021 Andrews $24,506,469 $15,944,141 $0 $8,577,735 $0 ($15,407) $0 ($3,852) $0 ($11,556) Baldwin $59,733,390 $33,699,936 $4,725,333 $11,259,000 $480,595 $9,568,525 $4,596,433 $1,740,232 $64,637 $3,167,223 Chester $66,986,065 $34,912,357 $7,280,000 $8,532,672 $1,004,515 $15,256,522 $6,757,705 $2,974,586 $110,485 $5,413,746 Digby $39,410,950 $22,421,998 $5,890,667 $8,300,933 $529,271 $2,268,081 $5,271,806 ($1,051,304) $0 ($1,952,421) Baldwin $35,559,680 $23,002,118 $0 $11,563,221 $0 $994,341 $0 $1,918,375 $0 ($924,034) Chester $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Digby $34,400,113 $21,267,267 $0 $7,328,541 $0 $5,804,304 $0 $3,405,382 $47,978 $2,350,943 Baldwin $13,037,182 $8,410,798 $0 $2,655,563 $0 $1,970,821 $0 $492,705 $29,562 $1,448,553 Chester $35,541,509 $22,972,731 $0 $6,850,594 $0 $5,718,184 $0 $1,429,546 $85,773 $4,202,865 Digby $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 GXM78994_012 Dec. 31 2020 Page 5 Round 0 Production Analysis The Production Analysis page has key data concerning the capacity and automation levels of competitors' plants, plus a range of other critical information for competitive analysis. Plant Details Andrews Name Units Sold Production Baldwin Chester Digby Capacity 3,250 3,000 3,300 2,900 Automation 4.5 4.3 6.5 6.0 Outsource Inventory Inventory Inventory Average Americas Europe AsiaPacific Price Average Material Costs Average Average Labor Costs Shipping Able 3338 1930 1275 0 0 0 $30.00 $9.74 $9.41 $2.01 Acre 1282 1287 0 51 0 0 $38.00 $13.34 $8.40 $1.47 Baker 1715 1435 0 228 187 3 $40.00 $13.68 $8.63 $1.33 Bold 964 1039 0 46 29 0 $40.50 $14.61 $8.63 $1.14 Cake 2271 2079 0 113 0 140 $28.00 $9.21 $6.05 $1.07 Cookie 1424 1188 150 140 0 105 $27.25 $6.75 $6.54 $0.93 Daze 1985 1633 0 175 0 0 $26.00 $7.64 $6.40 $1.91 Drive 579 643 0 60 4 0 $38.25 $13.64 $6.44 $0.92 GXM78994_012 Dec. 31 2020 Page 6 Round 0 Product Analysis Allows you to identify the relative strength of your products compared with the competition where they are superior and where they need improvement. Top Products In Budget Customer Service Satisfaction Accy Speed Life Material Labor Contrib. Costs Costs Margin Yes $9.31 $6.03 44.69% Yes $9.88 $9.30 36.07% 1.6 No $6.77 $6.04 52.62% 5.2 Yes $8.44 $6.35 41.85% 22,000 1.1 Yes $13.67 $8.44 42.71% 9.5 21,000 0.8 Yes $14.27 $6.44 45.20% Region Name Units Sold Price Americas Cake 1,375 $28.00 24 7.0 7.0 17,000 3.7 Able 1,031 $30.00 21 7.0 7.0 17,000 3.4 Cookie 964 $27.50 13 6.5 6.5 14,000 Daze 933 $26.00 11 6.0 6.0 15,000 Acre 11 $39.00 0 9.7 9.7 Drive 2 $38.50 0 9.5 Europe Asia Pacific Age Region Kit Able 1,798 31.50 22 7.0 7.0 17,000 3.4 Yes $9.88 $9.70 24.75% Daze 1,036 27.30 6 6.0 6.0 15,000 5.2 No $6.92 $6.44 37.08% Acre 23 40.95 0 9.7 9.7 22,000 1.1 Yes $13.56 $8.37 36.06% Drive 16 39.90 0 9.5 9.5 21,000 0.8 No $12.41 $6.44 42.21% Cake 795 S$32.20 14 7.0 7.0 17,000 3.7 Yes $9.03 $6.07 35.54% Cookie 431 S$31.05 7 6.5 6.5 14,000 1.6 No $6.70 $7.64 35.01% Able 332 S$34.50 8 7.0 7.0 17,000 3.4 No $8.59 $8.37 35.12% Acre 5 S$41.40 0 9.7 9.7 22,000 1.1 No $12.60 $8.37 34.79% GXM78994_012 Dec. 31 2020 Page 7 Round 0 Product Analysis Allows you to identify the relative strength of your products compared with the competition where they are superior and where they need improvement. Top Products In Performance Customer Service Satisfaction Accy Speed Life Region Name Units Sold Price Americas Baker 867 $41.00 63 10.0 10.0 23,000 1.2 Bold 597 $40.50 44 10.0 10.0 20,000 0.9 Europe Asia Pacific Material Labor Contrib. Costs Costs Margin No $13.38 $8.64 44.60% Yes $14.61 $8.63 42.09% Age Region Kit Acre 578 $39.00 44 9.7 9.7 22,000 1.1 Yes $13.67 $8.44 42.71% Drive 383 $38.50 29 9.5 9.5 21,000 0.8 Yes $14.27 $6.44 45.20% Able 94 $30.00 7 7.0 7.0 17,000 3.4 Yes $9.88 $9.30 36.07% Cake 54 $28.00 5 7.0 7.0 17,000 3.7 Yes $9.31 $6.03 44.69% Cookie 17 $27.50 2 6.5 6.5 14,000 1.6 No $6.77 $6.04 52.62% Daze 13 $26.00 0 6.0 6.0 15,000 5.2 Yes $8.44 $6.35 41.85% Baker 505 43.05 61 10.0 10.0 23,000 1.2 Yes $14.44 $8.63 36.21% Bold 366 42.52 45 10.0 10.0 20,000 0.9 Yes $14.61 $8.63 34.06% Acre 299 40.95 41 9.7 9.7 22,000 1.1 Yes $13.56 $8.37 36.06% Drive 178 39.90 22 9.5 9.5 21,000 0.8 No $12.41 $6.44 42.21% Able 43 31.50 5 7.0 7.0 17,000 3.4 Yes $9.88 $9.70 24.75% Daze 4 27.30 0 6.0 6.0 15,000 5.2 No $6.92 $6.44 37.08% Acre 367 S$41.40 32 9.7 9.7 22,000 1.1 No $12.60 $8.37 34.79% Baker 343 S$43.70 24 10.0 10.0 23,000 1.2 No $13.33 $8.63 35.49% Cake 47 S$32.20 3 7.0 7.0 17,000 3.7 Yes $9.03 $6.07 35.54% Able 40 S$34.50 3 7.0 7.0 17,000 3.4 No $8.59 $8.37 35.12% Cookie 12 S$31.05 1 6.5 6.5 14,000 1.6 No $6.70 $7.64 35.01% GXM78994_012 Dec. 31 2020 Page 8 Round 0 Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors. Americas Budget Seg %: Region Seg %: Industry Total Demand Total Sales(Seg) Unmet Demand 62% 47% 4,316 4,316 0 Growth Rate FX Rate 5.0% $1.00 Buying Criteria Expectations Importance Local Price $13.00$33.00 49% Age 3.0 16% Positioning (Speed 6.8, Accuracy 6.8) 24% Service Life 14,00020,000 11% Top Products In Americas Name Actual Sales Sales Ptnl. Sales Stock Out Market Share Local Price Satisfaction Marketing Prod Promo Investments Reg Promo Awareness Prod Sales Reg Sales Accessibility Speed Specs Accuracy Service Life Revision Date Age Dec. 31 Region Kit Cake 1,375 1,265 No 31.9% $28.00 24 $1,000 $1,000 63% $1,000 $1,500 64% 7.0 7.0 17,000 Sep20 3.7 Yes Able 1,031 1,281 Yes 23.9% $30.00 21 $1,000 $1,000 66% $1,500 $1,500 50% 7.0 7.0 17,000 Jun19 3.4 Yes Cookie 964 891 No 22.3% $27.50 13 $1,000 $1,000 52% $1,000 $1,500 64% 6.5 6.5 14,000 Sep20 1.6 No Daze 933 867 No 21.6% $26.00 11 $1,000 $1,000 62% $1,250 $1,500 38% 6.0 6.0 15,000 Jan18 5.2 Yes Acre 11 10 No 0.3% $39.00 0 $1,000 $1,000 53% $2,000 $1,500 50% 9.7 9.7 22,000 Jul20 1.1 Yes Drive 2 1 No 0.0% $38.50 0 $1,500 $1,000 57% $1,500 $1,500 38% 9.5 9.5 21,000 Mar20 0.8 Yes GXM78994_012 Dec. 31 2020 Page 9 Round 0 Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors. Americas Performance Seg %: Region Seg %: Industry Total Demand Total Sales(Seg) Unmet Demand Buying Criteria Positioning Age Service Life Local Price 38% 26% 2,603 2,603 0 Growth Rate FX Rate 10.0% $1.00 Expectations Importance (Speed 10.2, Accuracy 35% 10.2) 0.0 17,00023,000 $23.00$43.00 Top Products In Americas Name Actual Sales Sales Ptnl. Sales Stock Out Market Share Local Price Satisfaction Marketing Prod Promo Investments Reg Promo Awareness Prod Sales Reg Sales Accessibility Speed Specs Accuracy Service Life Revision Date Age Dec. 31 Region Kit Baker 867 861 No 33.3% $41.00 63 $1,750 $1,000 100% $2,500 $1,500 75% 10.0 10.0 23,000 Jun20 1.2 No Bold 597 593 No 22.9% $40.50 44 $1,500 $1,000 57% $2,000 $1,500 75% 10.0 10.0 20,000 Jan20 0.9 Yes 29% 20% 16% Acre 578 574 No 22.2% $39.00 44 $1,000 $1,000 53% $2,000 $1,500 76% 9.7 9.7 22,000 Jul20 1.1 Yes Drive 383 380 No 14.7% $38.50 29 $1,500 $1,000 57% $1,500 $1,500 40% 9.5 9.5 21,000 Mar20 0.8 Yes Able 94 113 Yes 3.6% $30.00 7 $1,000 $1,000 66% $1,500 $1,500 76% 7.0 7.0 17,000 Jun19 3.4 Yes Cake 54 54 No 2.1% $28.00 5 $1,000 $1,000 63% $1,000 $1,500 35% 7.0 7.0 17,000 Sep20 3.7 Yes Cookie 17 16 No 0.6% $27.50 2 $1,000 $1,000 52% $1,000 $1,500 35% 6.5 6.5 14,000 Sep20 1.6 No Daze 13 13 No 0.5% $26.00 0 $1,000 $1,000 62% $1,250 $1,500 40% 6.0 6.0 15,000 Jan18 5.2 Yes GXM78994_012 Dec. 31 2020 Page 10 Round 0 Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors. Europe Budget Seg %: Region Seg %: Industry Total Demand Total Sales(Seg) Unmet Demand 67% 16% 2,873 2,873 0 Growth Rate FX Rate 15.0% $1.05 Buying Criteria Expectations Importance Local Price 13.0033.00 45% Positioning (Speed 6.8, Accuracy 6.8) 22% Age 3.0 19% Service Life 14,00020,000 14% Top Products In Europe Name Actual Sales Sales Ptnl. Sales Stock Out Market Share Local Price Satisfaction Marketing Prod Promo Investments Reg Promo Awareness Prod Sales Reg Sales Accessibility Speed Specs Accuracy Service Life Revision Date Age Dec. 31 Region Kit Able 1,798 2,160 Yes 62.6% 31.50 22 $1,700 $1,000 93% $2,000 $1,000 42% 7.0 7.0 17,000 Jun19 3.4 Yes Daze 1,036 703 Yes 36.1% 27.30 6 $1,000 $500 41% $1,000 $1,000 10% 6.0 6.0 15,000 Jan18 5.2 No Acre 23 10 Yes 0.8% 40.95 0 $1,000 $1,000 53% $1,500 $1,000 42% 9.7 9.7 22,000 Jul20 1.1 Yes Drive 16 2 No 0.6% 39.90 0 $1,500 $500 53% $2,000 $1,000 10% 9.5 9.5 21,000 Mar20 0.8 No GXM78994_012 Dec. 31 2020 Page 11 Round 0 Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors. Europe Performance Seg %: Region Seg %: Industry Total Demand Total Sales(Seg) Unmet Demand Buying Criteria Positioning Age Service Life Local Price 33% 6% 1,395 1,395 0 Growth Rate FX Rate 25.0% $1.05 Expectations Importance (Speed 10.2, Accuracy 43% 10.2) 0.0 17,00023,000 23.0043.00 Top Products In Europe Name Actual Sales Sales Ptnl. Sales Stock Out Market Share Local Price Satisfaction Marketing Prod Promo Investments Reg Promo Awareness Prod Sales Reg Sales Accessibility Speed Specs Accuracy Service Life Revision Date Age Dec. 31 Region Kit Baker 505 490 No 36.2% 43.05 61 $1,500 $1,000 75% $3,000 $1,500 63% 10.0 10.0 23,000 Jun20 1.2 Yes Bold 366 356 No 26.3% 42.52 45 $1,750 $1,000 62% $2,500 $1,500 63% 10.0 10.0 20,000 Jan20 0.9 Yes 24% 21% 12% Acre 299 313 Yes 21.4% 40.95 41 $1,000 $1,000 53% $1,500 $1,000 65% 9.7 9.7 22,000 Jul20 1.1 Yes Drive 178 180 No 12.7% 39.90 22 $1,500 $500 53% $2,000 $1,000 22% 9.5 9.5 21,000 Mar20 0.8 No Able 43 52 Yes 3.1% 31.50 5 $1,700 $1,000 93% $2,000 $1,000 65% 7.0 7.0 17,000 Jun19 3.4 Yes Daze 4 4 Yes 0.3% 27.30 0 $1,000 $500 41% $1,000 $1,000 22% 6.0 6.0 15,000 Jan18 5.2 No GXM78994_012 Dec. 31 2020 Page 12 Round 0 Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors. Asia Pacific Budget Seg %: Region Seg %: Industry Total Demand Total Sales(Seg) Unmet Demand 66% 4% 1,562 1,562 0 Growth Rate FX Rate 22.0% $1.15 Buying Criteria Expectations Importance Local Price S$13.00S$33.00 52% Positioning (Speed 6.8, Accuracy 6.8) 19% Service Life 14,00020,000 20% Age 3.0 11% Top Products In Asia Pacific Name Actual Sales Sales Ptnl. Sales Stock Out Market Share Local Price Satisfaction Marketing Prod Promo Investments Reg Promo Awareness Prod Sales Reg Sales Accessibility Speed Specs Accuracy Service Life Revision Date Age Dec. 31 Region Kit Cake 795 719 No 50.9% S$32.20 14 $1,000 $1,000 58% $1,500 $1,000 58% 7.0 7.0 17,000 Sep20 3.7 Yes Cookie 431 390 No 27.6% S$31.05 7 $1,000 $1,000 54% $1,000 $1,000 58% 6.5 6.5 14,000 Sep20 1.6 No Able 332 449 Yes 21.2% S$34.50 8 $1,500 $500 67% $1,600 $1,000 18% 7.0 7.0 17,000 Jun19 3.4 No Acre 5 5 Yes 0.3% S$41.40 0 $1,500 $500 53% $2,000 $1,000 18% 9.7 9.7 22,000 Jul20 1.1 No GXM78994_012 Dec. 31 2020 Page 13 Round 0 Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors. Asia Pacific Performance Seg %: Region Seg %: Industry Total Demand Total Sales(Seg) Unmet Demand Buying Criteria Positioning Age Service Life Local Price 34% 2% 809 809 0 Growth Rate FX Rate 33.0% $1.15 Expectations Importance (Speed 10.2, Accuracy 36% 10.2) 0.0 17,00023,000 S$23.00S$43.00 Top Products In Asia Pacific Name Actual Sales Sales Ptnl. Sales Stock Out Market Share Local Price Satisfaction Marketing Prod Promo Investments Reg Promo Awareness Prod Sales Reg Sales Accessibility Speed Specs Accuracy Service Life Revision Date Age Dec. 31 Region Kit Acre 367 397 Yes 45.3% S$41.40 32 $1,500 $500 53% $2,000 $1,000 45% 9.7 9.7 22,000 Jul20 1.1 No Baker 343 310 No 42.4% S$43.70 24 $1,000 $0 37% $1,500 $0 7% 10.0 10.0 23,000 Jun20 1.2 No 23% 26% 15% Cake 47 38 No 5.8% S$32.20 3 $1,000 $1,000 58% $1,500 $1,000 32% 7.0 7.0 17,000 Sep20 3.7 Yes Able 40 54 Yes 4.9% S$34.50 3 $1,500 $500 67% $1,600 $1,000 45% 7.0 7.0 17,000 Jun19 3.4 No Cookie 12 10 No 1.5% S$31.05 1 $1,000 $1,000 54% $1,000 $1,000 32% 6.5 6.5 14,000 Sep20 1.6 No GXM78994_012 Dec. 31 2020 Page 14 Round 0 Market Share Report The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product undersold its potential, it stocked out. Remember products can stock out midyear if demand is high. Americas Budget Able Acre Cake Cookie Daze Drive Performance Able Acre Baker Bold Cake Cookie Daze Drive Europe Asia Pacific Total Actual 24% 0% 32% 22% 22% 0% Potential 30% 0% 29% 21% 20% 0% Actual 63% 1% 0% 0% 36% 1% Potential 75% 0% 0% 0% 24% 0% Actual 21% 0% 51% 28% 0% 0% Potential 29% 0% 46% 25% 0% 0% Actual 36% 0% 25% 16% 23% 0% Potential 44% 0% 23% 15% 18% 0% Actual 4% 22% 33% 23% 2% 1% 0% 15% Potential 4% 22% 33% 23% 2% 1% 0% 15% Actual 3% 21% 36% 26% 0% 0% 0% 13% Potential 4% 22% 35% 26% 0% 0% 0% 13% Actual 5% 45% 42% 0% 6% 1% 0% 0% Potential 7% 49% 38% 0% 5% 1% 0% 0% Actual 4% 26% 36% 20% 2% 1% 0% 12% Potential 5% 27% 35% 20% 2% 1% 0% 12% GXM78994_012 Dec. 31 2020 Page 15 Round 0 Perceptual Map Summary The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current products (with specs). The table below shows when new products will enter the market, but not where. Perceptual Map Team Product Name Speed Accy Service Life Revised Region Kit Sold In Andrews Able 7.0 7.0 17,000 04Jun19 A, E A, E, AP Acre 9.7 9.7 22,000 19Jul20 A, E A, E, AP Baker 10.0 10.0 23,000 16Jun20 E A, E, AP Bold 10.0 10.0 20,000 22Jan20 A, E A, E Baldwin Chester Digby Cake 7.0 7.0 17,000 16Sep20 A, AP A, AP Cookie 6.5 6.5 14,000 23Sep20 A, AP Daze 6.0 6.0 15,000 29Jan18 A A, E Drive 9.5 9.5 21,000 08Mar20 A A, E