Question:- You have launched new product in your business, the Product you have selected which is "Fresh Apple Juice" the taste of real apples, please develop its (Purple Cow concept) and Develop its promotional activity that how you can retain the existing customer and also attract the new customer. How will you promote this product and attract customers according to customer's need.

Note: Promotion means Engagement\Evangelism according to 4 E's of Marketing which are;

Experience

Everyplace

Exchange (replacing price)

Evangelism