Question

You were recently appointed as the Head of Marketing at NeXT Technology Sdn. Bhd. NeXT Tech is one of the city's prominent systems application and IT solution company. It had a substantial presence in Kuala Lumpur's business and professional segments and known for delivery of quality services and products to its customers. As a recent appointee to the position, you have studied the KL market quiet extensively but there are ample opportunities for NeXT Tech to explore and venture out. In the most recent marketing research report prepared by the company research team clearly indicate that there are market requirements for a Big Data based accounting packages, design to serve the medium to large accounting companies in the Klang Valley as well as other major urban centres in the country. With that in mind, you decided to mobilize your most experience marketing team and work to develop a comprehensive marketing plan with all of the major component included. Since your presentation to the company BOD is crucial you have decided to set several parameters (limitations).

1) The market segment should only be companies with turnover of not more than RM5million.

2) Employing less than 100 workers.

3) Operating with the national market. Assignment requirement. Prepare a marketing plan following your class team assignment format or any other format that you are familiar with.

(100 marks)