Question1 )

1. It is said that effective online experience is depended on many factors. What are these factors? List and describe them concisely. Be sure to number the factors.

2. Why is careful planning and implementation of a website important? Explain in NO more than fifty words.

3. It is said that the choice of a host for a website should be considered carefully? Why? Explain in NO more than Fifty words.

4. Should a feasibility study take place before the initiation of a website project? Why? What will a feasibility study assess? Share your thoughts in NO more than hundred words.

 

NOTE: Need References.

 

Question 2)

1. List and describe concisely the six online promotion techniques. Be sure to number the techniques.

2. What does offline promotion involve? List them and describe them concisely.

3. What are the important decisions in the communication mix introduced by digital media? Describe them concisely.

4. Why should interactive marketing communication be developed as part of the integrative marketing communication? Provide a concise explanation.

 

Note:  Need References.

 

NOTE: Address both questions with there answers and References.