Question1

A summer resort that offers a 30% discount to visitors in May is offering a

Select one:

a.rebate.

b.bill-back.

c.cash discount.

d.service discount.

e.seasonal discount.

Question2

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Rather than sell their computers through distributors and retailers, Dell markets to its customers directly through the internet. If this approach was adopted by other computer manufacturers it could lead to

Select one:

a.reintermediation.

b.piggybacking.

c.intensive distribution.

d.multi-channelling.

e.disintermediation.

Question3

Which type of retailing is proving incredibly advantageous to the CRM and SCM programs of retailers?

Select one:

a.specialty store retailing

b.scrambled merchandising

c.electronic retailing

d.chain-store retailing

e.independent retailing

Question4

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A store that relies heavily on in-store displays and merchandising, and reasonable prices on staple convenience goods would be described as

Select one:

a.a limited-line store.

b.a full-serve store.

c.a self-serve store.

d.a general merchandise store.

e.a business format store.

Question5

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In the college hallways, vending machines exist for soft drinks and confectionery. These vending machines are

Select one:

a.a form of direct marketing.

b.a form of distribution.

c.types of wholesalers.

d.considered by retail experts as a form of warehousing.

e.a form of non-store retailing.

Question6

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The buyer for the retail grocery chain is determining the quantity of cookies he will purchase. The cookie supplier is offering a limited time discount to support a promotion that the store has planned to offer to customers in the next month. The buyer decides to buy what he expects the stores will need for the sale, plus the quantity that he expects to sell the following month at regular prices. This buyer is engaging in

Select one:

a.multiple unit buying.

b.a bill-back.

c.forward buying.

d.allowance buying.

e.fraud.

Question7

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A manufacturer received payment for toys sold to Toys R Us. The original invoice for $25,000 read 2/10, net 3 The retailer's payment was received 4 days after reception of the goods. Toys R Us paid

Select one:

a.$25,500.

b.$24,500.

c.$26,000.

d.$25,000.

e.$22,500.

Question8

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In terms of the assortment of merchandise in a large national department store, the complete range of goods carried by a department such as sporting goods would be referred to as the

Select one:

a.merchandise assortment.

b.merchandise mix.

c.merchandise category.

d.product mix.

e.merchandise class.

Question9

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A consumer buying a new car pays a standard delivery/freight charge regardless of his or her location. This is an example of ________ pricing.

Select one:

a.F.O.B. destination

b.flexible

c.uniform delivered

d.F.O.B. origin

e.zone

Question10

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A farmer has a lease for a piece of equipment that involves monthly payments for the use of the equipment, which is returned to the lessor after a specified period. This type of lease is called a(n) ________ lease.

Select one:

a.restricted

b.operating

c.call-back

d.limited-time

e.return lease

Question11

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In the marketing of convenience goods, most manufacturers will use ________ distribution

Select one:

a.exclusive

b.selective

c.direct

d.intensive

e.multiple channel

Question12

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The two variables that are considered in calculating inventory turns are

Select one:

a.retail sales and purchases.

b.beginning inventory and ending inventory.

c.retail sales and average inventory.

d.sales and profit.

e.average inventory and gross profit.

Question13

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A U.S. manufacturer of water filters is trying to decide on the most appropriate channel of distribution for the Canadian market. Which of the following is not a significant factor in the channel design?

Select one:

a.the location of its customers

b.the physical characteristics of the product

c.the nature of water purification systems in Canada

d.the size and financial resources of the company

e.the channel used by competitive products

Question14

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Marketing managers offer cash discounts to customers to

Select one:

a.encourage customers to pay bills promptly.

b.reward them for loyal service.

c.buy in larger quantities.

d.boost sales in slow periods.

e.reduce shipping and selling costs.

Question15

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The Chateau Laurier reduced its hotel room rate from $129 per night to $99 per night including a two-for-one dinner and breakfast specials in an effort to fill vacant rooms. This is an example of

Select one:

a.leadership pricing.

b.psychological pricing.

c.promotional pricing.

d.price skimming.

e.geographic pricing.

Question16

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Co-op stores in Western Canada are an example of

Select one:

a.horizontal marketing system.

b.corporate VMS.

c.an integrated VMS.

d.contractual VMS.

e.an administered VMS.

Question17

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"A systematic decision-making process regarding the physical movement and transfer of ownership of goods and services from producer to consumer" is called

Select one:

a.channel planning.

b.distribution planning.

c.systems planning.

d.transference planning.

e.product/services planning.

Question18

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The use of RFID technology promises many supply chain management efficiencies. Which of the following is NOT one of them?

Select one:

a.buyers can focus on order quantities rather than worrying about product mixes

b.improved forecast accuracy

c.automated scanning of goods at shipping and receiving points

d.improved loss prevention

e.ensuring that sufficient goods are on store shelves

Question19

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For a 5% fee, Aaron negotiates the sale of a semi-trailer load of beefsteak tomatoes from a local Canadian farmer to Sam's Club in the southern USA. In this example, Aaron is a

Select one:

a.drop shipper.

b.specialty merchandise wholesaler.

c.rack jobber.

d.broker.

e.truck jobber.

Question20

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The manufacturer of a high-priced specialty good like a baby grand piano that offers the purchaser a unique value is likely to use ________ distribution system.

Select one:

a.an intensive

b.a selective

c.a multiple

d.an exclusive

e.an administered

Question21

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A department store carries fashion apparel, furniture, appliances, toys, sporting goods, home furnishings, men's and ladies' wear, and numerous other groupings of products. Such a variety of merchandise is called

Select one:

a.stock balance.

b.assortment consistency.

c.scrambled merchandising.

d.depth of selection.

e.breadth of selection.

Question22

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Which of the following pairs correctly matches the retailer with its classification?

Select one:

a.Costco/full serve

b.Business Depot/limited line

c.The Bay/self serve

d.La Senza/specialty

e.Sony/big box

Question23

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A manufacturer owns and operates its own retail outlets (e.g., Imperial Oil owns Esso retailers). This is an example of

Select one:

a.a corporate vertical marketing system.

b.voluntary chain operation.

c.a contractual vertical marketing system.

d.horizontal integration.

e.a retail cooperative.

Question24

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Which pricing strategy answers the question, "Who is going to pay for the freight?"

Select one:

a.placement pricing

b.bill-back pricing

c.geographic pricing

d.phantom freight pricing

e.forward buying pricing