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Question.1 Elita Drinks, the producer of Energy soft drink in USA, has engaged in a joint venture with Olinda, the largest soft drink producer in

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Question.1 Elita Drinks, the producer of "Energy" soft drink in USA, has engaged in a joint venture with "Olinda", the largest soft drink producer in Japan. The joint venture enables Elita to have its soft drink distributed through Olinda's distribution channels in Japan. In addition, it could utilize Olinda's facilities to produce soft drink that would be sold locally. In return, Elita provided information about the American soft drink market to Olinda. i. Explain how the joint venture enabled Elita to achieve its objective of maximizing shareholder wealth ii. Explain whether this joint venture was able to reduce the risk of the international business or not. Do you believe there will be a competitive threat for Elita in USA in future from Olinda

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