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Question1 Silicon Valley Silicon Valley serves as a global center for high technology, innovation, and social media. Various cutting-edge companies there produce new ideas, products,

Question1

Silicon Valley

Silicon Valley serves as a global center for high technology, innovation, and social media. Various cutting-edge companies there produce new ideas, products, services, and business models day in and day out. Some outputs are to change the world in the years to come. Using the knowledge learned from this chapter, discuss the ways of forecasting new product/services. What are the challenges?

Question 2

Quarterly Demand

Quarterly demand for smartphones at a retailer is as shown.

Year Quarter Demand
1 I 513
II 932
III 1,509
IV 1,902
2 I 693
II 1,163
III 1,857
IV 2,469
3 I 846
II 1,439
III 2,271
IV 3,079
4 I 1,070
II 1,751
III 2,785
IV 3,613

Forecast quarterly demand for year 5 using the following models:

  1. 4-week simple moving average
  2. Simple exponential smoothing with=0.1
  3. Trend adjusted exponential smoothing (Holt's model) with=0.1and=0.1
  4. Linear regression with seasonality

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