Question41

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What are the levels of the Marketing Strategy Framework?

Select one:

a.Product Analysis, Strategy Development, Implementation

b.Market Analysis, Product Development, Implementation

c.Market Analysis, Strategy Development, Implementation

d.Strategy Development, Segmentation, Marketing Mix

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Question42

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Which of the following is NOT one of the marketing concepts?

Select one:

a.Customer Value

b.Customer Satisfaction

c.Development of Relationships

d.Customer Loyalty

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Question43

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What percentage of customers is more likely to change a purchase decision based on the indifference of one person?

Select one:

a.63%

b.38%

c.77%

d.7%

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Question44

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Which of the following is NOT one of the components of a product?

Select one:

a.Warranty

b.Price

c.Brand

d.Package

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Question45

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What is the formula for customer value?

Select one:

a.Customer Loyalty + Customer Trust

b.Benefits x Customer Experience

c.Cost + Benefits

d.Benefits - Cost

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Question46

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According to the WSJ, what is the end result for brands if they have a strong showing for Fashion Week?

Select one:

a.Increased brand awareness

b.Increased market share

c.Increased image enhancement

d.Increased name recognition

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Question47

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What are the marketing management philosophies?

Select one:

a.Personality, performance, visibility, trust

b.Positioning, marketing orientation, sales orientation, societal orientation

c.Product orientation, sales orientation, merchandise orientation, societal orientation

d.Production orientation, marketing orientation, societal orientation, sales orientation

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Question48

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What percentage of customers will tell at least one other person if they have a bad customer experience?

Select one:

a.63%

b.77%

c.38%

d.7%

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Question49

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At what point on "The Clock" was Justin Timberlake following his involvement in the legendary wardrobe malfunction during his Superbowl performance with Janet Jackson?

Select one:

a.3:00

b.12:00

c.6:00

d.9:30

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Question50

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The concept of the Thin Slice states that:

Select one:

a.Consumers make snap-decisions of a product purchase

b.It's hard to overcome a bad first impression

c.You can be evaluated by others in as quickly as 1/24 of a second

d.The first minute of communication is critical to persuasion