QUESTION5

Moxy San Diego's occupancy rate has be fling under 30% recently due To theCOVD-19.As the marketing director you are

Responsible in acquiring at least 50% occupancy rate for December, 2020.

1)What type of new marketing strategies would you implement for he marketing mix a) product, b) price, c) place, and d) promotions (list at least1 example for each P)? (10 points)

2) Next, choose at least 3 different global consumer behavior trends (Beyond human, catch me in seconds, frictionless mobility, inclusive for all, minding myself, multifunctional homes, private personalization, proudly local going global, reuse revolutionaries, we want clean air everywhere,) and explain how these trends may affect Moxy San Diego's business in the future, (9 points)

3) Finally explain how you would implement the 3 trends you chose in your hospitality business f for new products) development You may apply the global trends in creating single or multiple Dew product(s). (6 points)