QUESTIONS

$12-1.$ Zara believes that finding store managers capable of effectively running its retail properties is the primary constraint on its global expansion. What skills do you think Zara seeks in its ideal candidates? Why would they be difficult to find?

$12-2.$ From the beginning, Zara's business model differed from the norm. Today its strategy depends on managing the connections between its various activities, notably design, sourcing production, logistics$,$ and store operations. What do Zara's managers, working out of "The Cube," see as the most effective way to manage the relationships among these activities?