QUESTIONS:

1- a. Define distribution channels in the context of the hotel industry. b. Discuss the different types of distribution channels commonly utilized by hotels, such as direct bookings, online travel agencies (OTAs), global distribution systems (GDS), wholesalers, and tour operators

2- a. Analyze the advantages of each distribution channel, including wider market reach, increased visibility, and access to different customer segments. b. Discuss the challenges associated with distribution channels, such as commission costs, potential rate parity issues, and the need for effective channel management.

3. a. Identify and discuss emerging trends in hotel distribution, such as metasearch engines, mobile bookings, and direct channel integration. b. Reflect on the potential impact of these trends on the hotel industry and the evolving role of distribution channels.

INSTRUCTIONS:

1- Submit the assignment in a WORD file (2 pages).

2- Inlcude the references according to the APA style.