Questions: 1- Discuss the difference between qualitative and quantitative research. Give examples of how each may be used by a township based guest lodge to understand its domestic customers better. (10 Marks) 2- Discuss the main differences between primary and secondary data. (5 Marks) 3- Discuss the pros and cons of conducting research using online platforms. (5 Marks) 4- Discuss when and how you would use depth interviews and focus group discussions (10 Marks) 5- Develop an observation guide to evaluate your favourite local restaurant. There should be at least 8 aspects to observe on your guide. (10 Marks) 6- Using the observation guide you developed, visit your restaurant and conduct a detailed observation assessment. Write up your findings as a SWOT analysis. (20 Marks)