Questions: 1. El Mizan think of themselves as a true global business. Please explain how you see their approach to their international marketing and advice them regarding how to apply product adaptation and price adaptation. 2. Do you think that cultural dimensions may get handy to serve their strategic goals, as mentioned in the case? 3. Given the spread of COVID-19 epidemic how do you think this may affect the foreign environment and what are the decision that El Mizan should consider for dealing with this crisis