Questions $1$: Explain the luxury goods market in $2014?$

Questions $2$: Who is Gucci and summarize their company from beginning to end? Who is Marco Bizzari, and what are the current issues is has to solve?

Questions $3$: What are Gucci's main value propositions $(3$ minimum$)?$ Who are their competitors and how do they compare to Gucci $(1$ positive & $1$ negative per competitor$)?$ Note: use the case study and when it was done in $2013-2014.$

Questions $4$: Thinking about the case study timeline $(2013-2014)$ and today, how has digital marketing for Gucci changed? Bring in two real examples from searching the web or searching their website. Watch the Gucci video on Canvas by the President. Be sure to add citations.

Questions $5$: Evaluate exhibit $2$ "Positioning of Competitors." What are two positives and two negative implications for each quadrant if Gucci were positioned in that box. Be sure to answer the same for the quadrant they are in now.

Hint:

Q$1$: High Price $+$ High Exclusivity $=1$ Positive and $1$Negative

Q$2$: Low Price $+$ High Exclusivity $=1$ Positive and $1$Negative

Q$3$: High Price $+$ Low Exclusivity $=1$ Positive and $1$Negative

Q$4$: Low Price $+$ Low Exclusivity $=1$ Positive and $1$Negative

Question $6$: Do you think Guicci should hire from outside or inside the firm? Why, elaborate, and explain with examples?