Questions

$1$ How are passion, consciousness, and product

quality part of the product management process at

Justin's?

$2$ How does the stage of the product life cycle influ$-$

ence marketing decisions at Hormel and Justin's?

$3$ What roles are served by the brand managers and

master brand managers of Justin's products and

brands?

$4$ Describe the branding strategies used by Hormel and

how Justin's products fit into the Hormel product

line.

$5$ How are sustainability and corporate responsibility

considerations likely to influence the future at

Justin's?