Questions 1) Selling is a component of Marketing. True or false? Explain 2) What is the difference between the Traditional salesperson and the Golden Rule salesperson? 3) We are not in the sales business to sell today but rather to sell every day. What does this require? Elaborate. 4) What does the acronym 'L.O.C.A.T. E' mean? Explain its usefulness in a selling context and give an example