Questions: 1- What are digital natives and what are digital immigrants? 2-What is the generational behavior of: A) Baby Boomers B) Generation Y C)Generation Z D) millennials with social media. 3- What are the existing digital gaps between the two? 4-What are the different types and categories of social media? 5- What is the impact of social media on the personal, social and business development of its users? References: Bhatia, P. (2019). Fundamentals of digital marketing (2nd ed.). Pearson. Safari (O'Reilly). Available in the Safari (O'Reilly) database in the Virtual Library. Links to an external site. Unit I : Basics of Digital Marketing Chapter 3: The Consumer for Digital Marketing

Let me know the additional references you used thanks.