Questions 1 What are the main concerns of the managers involved, when choosing between the 'conventional' conch and the new technology conch process? 2 How did Cadbury compete for sales of its various chocolate products, and how is that expected to change in the 1990s? 3 The Manufacturing Director refers to flexibility when considering the purchase of the new asset. What is meant by 'flexibility', and what will be the main differ- ences in flexibility between the two types of conch machine? 4 What do you think the management should decide to do?