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Questions 1 . What has Progressive done well over the years to attract new insurance customers? 2 . Discuss Progressive's direct marketing campaign, which primarily

Questions
1. What has Progressive done well over the years to attract new insurance customers?
2. Discuss Progressive's direct marketing campaign, which primarily revolves around the character Flo. Why does it resonant so well with
consumers?
3. What else should Progressive be doing to ensure it stays top of mind in the competitive industry of insurance?
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