Question
(Questions 1-5) The adult population of the US is 210 million The adult population in Portland, OR is 2.4 million Total sales in the retail
(Questions 1-5)
The adult population of the US is 210 million
The adult population in Portland, OR is 2.4 million
Total sales in the retail coffee/espresso shop category nationally are $1.9 billion
Sales in Portland for that category are $38 million
The sales for Starbucks nationwide are $906 million
Starbucks' sales in Portland are $21.65 million
(Remember the convention for CDI and BDIs - they are expressed as whole numbers.)
5. Compute Starbucks' BDI for Portland. Show your math.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
