Questions:

1.Why might demand for a firm's product fall and what action could it take in response to such a situation? Explain briefly the various reasons for a products decline and the strategies to remedy the fall should be discussed.

2.Show how packaging relates to other elements of the marketing mix?

3.With the aid of appropriate examples show how important packaging is to the success of a product?

4.a. What is the importance of "branding" in a firm's marketing strategy? [15]

b) Why is the success of a new product difficult to predict?

5. How might value analysis be used to assist the development of new products?

6.a) Why do you feel that price is important as an element of the marketing mix?

b) Who should make the pricing decision in a business, the accountant or the marketingdirector? How the approach to pricing decision might differs?

7. Why has marketing become more important in organizations in recent years?

8. Using examples, show how the characteristics of a business which is market oriented differ from one which is product oriented?

9. State three possible barriers to effective communication within a

business.

10. Explain how management could attempt to eliminate on e of the

barriers you have identified in part.