Questions:

1.You will show a marketing research for thepotential ofnew electric-engine car of TOGG in North Cyprus. For your marketing research you will use primary data.Discussthe primary data decisions of research approach, contact method, sampling plan and research instruments you will use in your research with giving the reason why you have chosen this.(25points).

2. Show a mission statement (5 points) and then conduct a SWOT analysis(20 points)forthe European University ofLefke. Write at least four items for each of the SWOT parts. (25points).

3.Draw and discuss the BCG Matrix forApple.Do it for some products of the company and discuss theappropriate resource allocation strategiesfor the products(25points).

4.Discuss the micro and macro environmental factors for Turkish Airlines. (25points).