Questions 2: Buyland and big data After finishing your studies, you work for the strategy department of the large, traditional grocery store chain BUYLAND that operates many shops all over Denmark but also has an online shop. The company has been very successful in the past but has struggled to keep up with competition over the last years. The CEO has recently heard about the Big Data Revolution but struggles to understand the implications for BUYLAND. You are tasked with writing a report to the CEO that outlines the following aspects: 1. What is different about Big Data? 2. What are possible ways to take advantage of the Big Data trend, and which one could be suitable for BUYLAND? 3. What is necessary to achieve a competitive advantage with Big Data? 4. What are potential limitations?