Questions:

a. Janet thinks a coupon code providing a 10% discount on the current order will decrease the abandon rate by 10%. What would that do to her total net profit?

$3,250.00

$5,000.00

$8,050.00

$9,000.00

$11,275.00

b. If the coupon code provided a 20% discount, what is the maximum abandon rate that will still provide a better net profit than offering no discount?

46%

52%

53%

65%

70%

c. Instead of offering a discount on the purchase, if Janet offered free shipping (a $5 value) she expects the abandon rate to be 50%. How would that compare to what she considered in scenario a above?

Offering the 10% discount would be more profitable

Offering free shipping would be more profitable

Either option would provide the same total profit

d. Instead of discounting the current order, Janet considers giving the customer a coupon code for $10 off a future purchase. She expects that only 60% of those coupon codes will be redeemed and she thinks the abandon rate will drop to 45%. Factoring the impact of the future discount into the current transaction, what would her net profit be?

$7,150.00

$7,650.00

$8,050.00

$9,000.00

$9,350.00

e. One other idea was to offer a coupon code that applies a $10 discount on the current purchase if the value of the items in the cart is $60. Janet doesnt believe this will improve the abandonment rate versus a straight email reminder but it might provide more total profit. What would her total profit be?

$2,100.00

$8,050.00

$12,600.00

$15,050.00

$16,450.00

Within advertising and publicity, there are three types of media: paid, owned, and earned. It's important to understand that a customer's trust of a source influences whether they believe and act on the information. The general differences among these three types of media extend beyond trust. Each type is associated with different benefits and challenges. The goal of this exercise is to demonstrate your understanding of the various advantages and challenges associated with different types of media. In this activity, you will read a benefit or challenge and then decide which type of media category it best fits. Read each benefit or challenge and then drag and drop it to the type of media it best represents. Very little message controlCan be negative toward brandDifficult to measureDifficult to createDifficult to target Most trusted information sourcesCustomers most likely to act on this information Major Social Media Platforms Read the problem below and refer to the spreadsheet provided. The spreadsheet values highlighted in yellow can be manipulated in order to determine possible outcomes and answer the questions. You must answer the follow-up questions (a-e) correctly to receive full credit. Problem: Janet runs an online business selling homemade crafts. Looking at the online analytics for her store, she recognized a problem with shopping cart abandonment. Customers would come to her online store, place items in a cart, and then never complete the purchase. Janet began sending reminder emails to customers with abandoned carts and many came back to the store and completed their purchases. But there was still room for significant improvement. Her analysis shows an abandon rate of 65%. That is, 65% of the people who add items to their online cart didn't actually complete the transaction and place an order. Janet wonders if it would help to offer some sort of discount to these customers to provide an extra incentive to complete the transaction. To evaluate the idea she decides to create a spreadsheet to analyze her options. Spreadsheet The spreadsheet values outlined in yellow can be changed in order to determine possible outcomes. You can find the initial values in the corresponding blue cells in columns E and F. Start by entering the initial values into columns B and C. Then review the questions below and adjust the values in columns B and C to determine the correct answers