Questions

After Reading the Case Study of The Energy Bar Industry answer the following questions:

1. a.) What is an example of an emerging submarket in the energy bar industry? Explain the answer. b.) Considering the emerging submarket you identified in Part a, discuss one concrete actionable marketing strategy recommendation for KIND. Your recommendation must involve a specific marketing action. Explain your answer with solid supporting rationale. Note: The status quo is not an acceptable marketing recommendation for KIND. 2. a.) Given the expected continued growth in the energy bar industry, what is one strategic uncertainty within the industry? Explain your answer with thoughtful reasoning.3 b.) Taking into account the strategic uncertainty you identified in Part a, discuss one concrete actionable marketing strategy recommendation for KIND. Your recommendation must involve a specific marketing action. Explain your answer with sound supporting rationale. Note: The status quo is not an acceptable marketing recommendation for KIND.