Questions are from text book: The Advertising and PR Account Management Workshop by Craig Davis and Don Dickenson. (ISBN 978-0-997308343-3-1).

4. The readings discussed building and contextualizing ideas. An easy way to do this is to___.

a. Pose a question to the audience

b. Hand out background information before the meeting

c. Explain how the idea lends itself to the primary objective

d. Summarize your idea first

5. In selling a problem solution idea, the account manager should ___.

a. Make sure others agree that there is a problem

b. Define the problem

c. Focus on the upside of doing nothing

d. Focus on the downside of taking action first

6. In presenting ideas the account manager would want to be seen as being___.

a. Smart

b. Strategic

c. Thoughtful

d. All of the above