Questions attached in image. Need answer and explanation.

17) What is an advantage of being a second mover in an industry? A. Brand name recognition B. Cost advantage C. Control of consumer's learning D. Ability to set standards E. None of the above 18) Stacy evaluates sales data for the I'm-A-Little-Cooler mini-cooler company. She knows that average monthly demand = 6,000 coolers when they are priced at $16/cooler. Stacy estimated cost of goods sold for the product to be $6/cooler. If the price of the product is increased by 50% (but the cost remains the same), how many fewer coolers can she sell to produce the same level of profit as she does with a $16 price and $6 cost? A. 3,333 fewer coolers B. 4,000 fewer coolers C. 4,307 fewer coolers D. 2,667 fewer coolers 19) A market penetration pricing strategy provides what benefit to the firm: A. Ability to capture value from customers with high willingness to pay B. Able to benefit from less-elastic (i.e. low price elasticity) markets C. Lowers cost of production D. Allows the firm to only target early adopters E. All of the above 20) RetailCo Inc. sells various categories of products with different levels of price elasticity. Among the different products, the price elasticities are: product A is 0.1; product B is 0.5; product C is 1.5. RetailCo wants to run a price discount promotion to most effectively increase revenue on one of the three products, which product should they choose? A. Product A B. Product B C. Product C D. The price discount would not work on any of them. E. The effects of price discount on these three products' revenue would be the same 6