QUESTIONS

Consider the case study for Circle K above as the reference and Ensure you support your responses with adequate calculations/facts/details from the case where appropriate.

1.A comprehensive marketing program is often the centerpiece of a larger corporate turnaround strategy.Keeping in mind the 4 Ps & 3 Cs of Marketing, what are the pros and cons of the announced turnaround strategy for Circle K?

2.What is the likely 1991 sales and profit impact of Circle K's announced turnaround strategy and your assessment of the strategy's potential success?