Questions: Define the term zero-based budgeting and contrast it with more traditional budgeting approaches. Specifically consider the approach taken at Guess, Inc. How did the impact of the Covid-19 outbreak force the company to utilize this budgeting method? Do you think the use of this budgeting technique is similar between GM and Guess? Explain your answer. What criticism(s) is(are) made about using zero-based budgeting? . . . .