Questions: Digicel has hired you as part of their graduate summer intern programme. A requirement of the programme, is to work closely with the Marketing Department and to make a presentation at the end of your internship, highlighting recommendations and utilizing Consumer Behaviour principles, on the implementation of strategies that will be useful in the partnership between Brianna and Digicel. Based on your knowledge of Consumer Behaviour, help Digicel in the following ways: 1) Discuss four (4) ways marketers can employ celebrities in their promotions 2) Explain clearly the capacity Briana will be representing Digicel and how E-WOM can be effective in helping to achieve these goals. 3) Evaluate the advantages and limitations of Digicel's use of Briana for their campaign in the Caribbean. 4) In addition to Briana, Digicel would like to utilize influencers to boost the sales of their prepaid data plan: . Justify your choice of a local influencer that can join the campaign with Briana to boost data plan sales. . Explain three (3) characteristics shared by opinion leaders that can contribute to the company's promotional efforts