QUESTIONS

Does BSB$,$ Inc., enjoy any competitive advantages or core competencies?

Initially, how did Renee Kershaw choose to use her pizza operations to compete with off$-$campus eateries? What were her competitive priorities?

What impact will the new food court have on Kershaw's pizza operations? What competitive priorities might she choose to focus on now?

If she were to change the competitive priorities for the pizza operation, what are the gaps between the priorities and capabilities of her processes? How might that affect her operating processes and capacity decisions?

What would be a good service strategy for Kershaw's operations on campus to meet the food court competition?