Questions for answer?
-To what extent do you think the acquisition of Argos by Sainsbury's resulted in delivering superior value to customers ?
- How is the concept of share of customer illustrated in the case study ?
-To what extent would you agree with the claim that Argos's marketing management orientation is a mar keting concept ? Justify your standpoint with relevant points from the case study . -What are the key actions taken by Argos that show that the organization is following the changing marketing landscape ?
- Argos is planning to grow in the next five years , what are your growth recommendations with focus on intensive growth strate Market penetration strategy Market development strategy Product development strategy diversification strategy
- In view of the stiff competition in the UK retail sector , suggest various ways by which Argos could
continue to provide better value to its customers .
- personal culture social factor?
- swot anylasis?
what is the want, need, demand ?
what us the 7 pc?
Company Case Argos: Creating Customer Value amid change and Turbulence HD Wandgestone Doodleyond the two of whether se og forhood word by John Rogors, the now CEO As. Come of practi in marketing strong Over com boncu neonly one onged to shop to but that they are mod to olevan won the competition to entot Form Tag panin place to pro-ach best song toys by the end of you. This is daar in direct corruption with Agos Ther's many the continuou cortodonty ou pomoctor Who loco ad Ammon incing on brand record One of the best westerol the 1.4 bin nun in 2016, o Here Group, the parent company of Angos, by the loading Betist Undy.the barness decision are the guide and the rink in the complex marketing and So why west sidorod a good decision, especially the British and Infovor of loving the European Union and the uncertainly the busing on the low? The key answers to these quoted to find. The del malors Cho the gold in the track record of the orga nation. Argos, the leading UK wed in July 1973 as the United Wongdom's first log with only 17 store now has over 750 stores throughout the United Kingdom and the Republic of trading over 130 min customers any. Approximately one-third of the population shops in an Argos store buying one thing of the Even before the agrement on the theover de to rego outlets that opened in Siebury's store shredytod a record 30 percentas incrone, and the spected to in annual savings of 100 milion As part of its attempts to create value for customer Reges tas undergone remarkable changes in the 21st century. The design makeover has turned the tattyfour-wooden Sorbow and display cabinets into fled floors and LED display boards for cosy shopping. It is thus not surprising that Argos was so highly by Sainsbury's Ultimately, the plan is to have an Argos center at every Sainsbury's branch to ensure convenience in shopping for customers. While the intre catalogs are in use at Argos stores, the centers have been radically transmed into hi-tech outlets and digital store. The idea behind these changes is that the customers of today are more informed and deserve the best. Argos's approach is to ensure that are ation for customers permeates every phase of the organization's activities Catalog Retailing Although Argce is noted for a number of things in the British retal sector, its coro hallmark is its consistent focus on the state tion of the needs and wants of its target customers. This is not only ensured through the thousands of products that it offers to customers both online and across its various stores in the coun try, but also in all the phases that oncepute the customers experience in their transactions, from placing the order to recov ing the items. Argos's focus on catalog retailing is based on its Komers and addressing the concom. Same-Day Delivery As the real woment in the United Kingdom becomes more competitie Argos o continues to explore various means of marning and improving it share. To this and the management has set a long-term goal of tuving 250 Argos col con ports that will be beated within Sandbury's tour or get the ordered Home more quickly than before the of the fom-which according to Mice Coupe, the CEO dansbury's, was meant to give customers more choice interpusing decisions and make it easier for them. 2015. Augos introduced a striking and during policy - Same-Day Dekor Service As the name suggests, a customer cod row order the desired products and get them immediately in the store ordered at home on the same day through a "last trackedoption. This quiddy become a very popular strategy and was considered a good gesture among the customers. It not only inforced loyalty among the organization's current conte but woond others on on officiency in the marketplace. As the company experienced increase in demand, to make that this would require a commensurate incron in ourdes, hance the recent incre in dollvery vans to about 800 and the 30,000 quest to satisfy customers through convenience. The dee is to make it easier for customers to meet their needs, specially as the company deals in a variety of products. The shopper checks the catalog, places the order and receives it shortly aftowards So, its twice-yearly catalog and internet site and the way the es tablishment creates value for its customers. Market Offerings The assortment of products offered by Argos to its various cus tomers across the country Austrates the core value that offers its target market. The organization is noted for offering a wide range of products that are categorised on its websitos to make shopping cosy for its online visitors. For comple, customers who are interested in products such an TVstolephones, or computers would simply need to click on the Technology link to be shared into the world of these gadgets. Similarly, there are categories people pkyed in different areas of the organization, including customer service, packaging and order delivery, Costs 845 stores in the run up to Christmas sie in 2016, Argos reported Tired several additional seasonal staff adding to the current number Digital Retailing Developments in the world of technology are transforming busi- nes in various sectors, and retailing is no exception. Based on data from the food and grocery research charty ID, 5 per cont of grocery sales in the United Kingdom are done online This small figure is due to a variety of challenges associated with this transaction mode, but this is very to improve over time. As a key organization in the retail sector in the digital age, Argos is also working toward transforming bell into a dick and collect business. Toward the end of 2012, Angos amounced to mission to recover tell as a digital beder John Coombe, the chairman of Home Retal, Argos's parent orge rication, remarked that Argos is not only an icon of the British high street but also a leading player in the digital transmetion of UK ang buns in June 2016, aport included that lored PRIDng Mug and Mag Photos 1 2016 60 Questions for Discussion Argos Internet www had gone up by 16 percent, the strongest 1-18 acord in to yours. Nound the hardes was bordd to To wilt do you to the by Baby's Ingwer to Sarby, John Walden debuted the show wet bang data would be the operating to sing Quilt with just one 1-19 How the concept of some of our home in ing lock in die wnd upgrading Around 6 percent of the contudy 1-20 To Wat at would you go with the choroby rked to the fact that the crowcration is the tratta Argest meg margarin me in the United Kingdom to make over et billion through mobile keting concept? July your handpoint with payments. Its hely cutilogs are being replaced by de ter points from the cost mire to facilitato order proting. At of the has helped Ngon 1-21 trakoa eros entry into the digital world in real time What to the hoy actions taken by Agosto show the the orgon bolowing the changing marketing Special Offers Bo? Ago' commitment to delighting to customers is not only evident 1-22 in wow of the will competition in the UK elect in the increasing ringe of products tottereaustomers and the suggestion ways by which gos could continue to sleek distribution system, but also in the various promotional provide better to its customer programs it offers. Some of these are offered to waiting loyal customers through the Argos loyalty card scheme while others Sources Argon About Argon Alle Program www. are to attract new customers. Periodically, it sonde is custom Borgo Regon, come to es various promotional offers money off vouchers, and other Part Say//www.argos.com/ racing offers. When Black Friday at the UK high rotandes wa bolest AgosOur History AMB public awareness w. Argos was Guick to explore the opportu Cerpen orgelortus rens.co.bout story Sorel nity through Wrious special print offers that acted a The Garden Art response from many now and ting customers. About 12 ml lion customers reportedly visited the company's website on the /2016/01/home all backs argos over bi 2015 Black Friday, resulting in 18 purch in second The e John Wilder When Pogle Do The Age Hode RUM The follow expectation for 2016 is that around 38 percent more solt Augat 20. 2010. mewww.yacht 2016 what was recorded for the previous year will have been made rywhwade when itt joined poodin M John Rogers also otras that at lost o percent of its orders Por other Argos region Promised by Sardous will be taken online on black Friday while normal trading wil November 11, 2016. http://www.shopende contro count for 50 percent. The Algos gift voucher promotions, which ution promed by 1728 Bowder Surys Confolowing Argon Action are managed by the company's lates, ofter its customers PW, Sea 21 2010 p/www..como something to fall back on during the various ubuntu coplasurysos-appointed-comel-booow chases. The periode product specific specs offers on certain ng-rg-B701230 Taylor Soury's Open products like furniture, computers, and TVs also constituto port Age Benchmade Every one of terras. Minor, October of the package that hops Argos les buy over the your 11, 2016. www.buycoon und with this, it goes customer ve profitably robe de 9023001 do congos Superman vows to Pin Match Best Selling To The Argos and Society Bumeram Mal. October 21, 2016. www.macrom.co is tompting to conclude that Argos's focus on maximus Wilson/hopping to take part vow-1206028 tome value is predominantly driven by profit. However, evidence suggests that the company doos bobove in taking responsibility Hope Why Does by Watt Buy BC New February 1, 2016. ewww..comowe 30016 for the erromment proving the local communities, and pus Kohus Som led by Topard TV and ing a number of initiatives that revolve around long run bonis for The Guardian 9, 2016 www.thegarden.com customer and sockety, Argoes focused on reducing the amount nos/2016/09/boom Bolo by to end to end tab Crouch, "El Christmas Punt Argos C.000 of reduce cod in to operations and the Cowbon diode Timebor Christmas Theun, September 23, 2014, www miccions product doorly communiteit green creden Tils on its web pages. Apart from its cats, which is 100 percent then.co.news/1879058/art-creato 10000-motor recyclable, it sources the paper is from sustainably maragd forests and encourage customers to recycle ok catalogs in the portion as these lave proven to newspaper print menu facturers According to the firm has ready been able to recycle 91 percent of waste from the bus,hod a 9 percent moduction in its carbon footprint, anreda 35 percentroduction in the waste bort to land and has established a goal to reduces CO, son per quare foot by 40 percent by the yow 2020. Argoe's m pacts in the cal community who notable il supports ou daries and other med orgios, ideal cho Marian Cancer Support on to charity of the year from 2015 to 2017. Arges to show gude poble to create video for customers and both with the Dhe chon Wut the Ages Sant Deal Man for the Channel POR September 12, 2016. www.por road what the agentury do marto-the-che SBA Bos Pins When Shop Four Boost og Gardier November 13, 2016. www.hewan combus/2016/3/bespre Wind-the-lout bool cage Bos Pecas e Marrard Pupos Car S M May 2. 2016 www.bbc.com es3616 8 SM Coe Donde En Arges AAG October 2016. a. 2016/10 coupe Guadeloudon poor goe lande med tre Day Para el Oberland and we were Questions for Discussion 1-18 To what extent do you think the acquisition of Argos by Sainsbury's resulted in delivering superior value to customers? 1-19 How is the concept of share of customer illustrated in the case study? 1-20 To what extent would you agree with the claim that Argos's marketing management orientation is a mar- keting concept? Justify your standpoint with relevant points from the case study. 1-21 What are the key actions taken by Argos that show that the organization is following the changing marketing landscape? 1-22 In view of the stiff competition in the UK retail sector, suggest various ways by which Argos could continue to provide better value to its customers. Company Case Argos: Creating Customer Value amid change and Turbulence HD Wandgestone Doodleyond the two of whether se og forhood word by John Rogors, the now CEO As. Come of practi in marketing strong Over com boncu neonly one onged to shop to but that they are mod to olevan won the competition to entot Form Tag panin place to pro-ach best song toys by the end of you. This is daar in direct corruption with Agos Ther's many the continuou cortodonty ou pomoctor Who loco ad Ammon incing on brand record One of the best westerol the 1.4 bin nun in 2016, o Here Group, the parent company of Angos, by the loading Betist Undy.the barness decision are the guide and the rink in the complex marketing and So why west sidorod a good decision, especially the British and Infovor of loving the European Union and the uncertainly the busing on the low? The key answers to these quoted to find. The del malors Cho the gold in the track record of the orga nation. Argos, the leading UK wed in July 1973 as the United Wongdom's first log with only 17 store now has over 750 stores throughout the United Kingdom and the Republic of trading over 130 min customers any. Approximately one-third of the population shops in an Argos store buying one thing of the Even before the agrement on the theover de to rego outlets that opened in Siebury's store shredytod a record 30 percentas incrone, and the spected to in annual savings of 100 milion As part of its attempts to create value for customer Reges tas undergone remarkable changes in the 21st century. The design makeover has turned the tattyfour-wooden Sorbow and display cabinets into fled floors and LED display boards for cosy shopping. It is thus not surprising that Argos was so highly by Sainsbury's Ultimately, the plan is to have an Argos center at every Sainsbury's branch to ensure convenience in shopping for customers. While the intre catalogs are in use at Argos stores, the centers have been radically transmed into hi-tech outlets and digital store. The idea behind these changes is that the customers of today are more informed and deserve the best. Argos's approach is to ensure that are ation for customers permeates every phase of the organization's activities Catalog Retailing Although Argce is noted for a number of things in the British retal sector, its coro hallmark is its consistent focus on the state tion of the needs and wants of its target customers. This is not only ensured through the thousands of products that it offers to customers both online and across its various stores in the coun try, but also in all the phases that oncepute the customers experience in their transactions, from placing the order to recov ing the items. Argos's focus on catalog retailing is based on its Komers and addressing the concom. Same-Day Delivery As the real woment in the United Kingdom becomes more competitie Argos o continues to explore various means of marning and improving it share. To this and the management has set a long-term goal of tuving 250 Argos col con ports that will be beated within Sandbury's tour or get the ordered Home more quickly than before the of the fom-which according to Mice Coupe, the CEO dansbury's, was meant to give customers more choice interpusing decisions and make it easier for them. 2015. Augos introduced a striking and during policy - Same-Day Dekor Service As the name suggests, a customer cod row order the desired products and get them immediately in the store ordered at home on the same day through a "last trackedoption. This quiddy become a very popular strategy and was considered a good gesture among the customers. It not only inforced loyalty among the organization's current conte but woond others on on officiency in the marketplace. As the company experienced increase in demand, to make that this would require a commensurate incron in ourdes, hance the recent incre in dollvery vans to about 800 and the 30,000 quest to satisfy customers through convenience. The dee is to make it easier for customers to meet their needs, specially as the company deals in a variety of products. The shopper checks the catalog, places the order and receives it shortly aftowards So, its twice-yearly catalog and internet site and the way the es tablishment creates value for its customers. Market Offerings The assortment of products offered by Argos to its various cus tomers across the country Austrates the core value that offers its target market. The organization is noted for offering a wide range of products that are categorised on its websitos to make shopping cosy for its online visitors. For comple, customers who are interested in products such an TVstolephones, or computers would simply need to click on the Technology link to be shared into the world of these gadgets. Similarly, there are categories people pkyed in different areas of the organization, including customer service, packaging and order delivery, Costs 845 stores in the run up to Christmas sie in 2016, Argos reported Tired several additional seasonal staff adding to the current number Digital Retailing Developments in the world of technology are transforming busi- nes in various sectors, and retailing is no exception. Based on data from the food and grocery research charty ID, 5 per cont of grocery sales in the United Kingdom are done online This small figure is due to a variety of challenges associated with this transaction mode, but this is very to improve over time. As a key organization in the retail sector in the digital age, Argos is also working toward transforming bell into a dick and collect business. Toward the end of 2012, Angos amounced to mission to recover tell as a digital beder John Coombe, the chairman of Home Retal, Argos's parent orge rication, remarked that Argos is not only an icon of the British high street but also a leading player in the digital transmetion of UK ang buns in June 2016, aport included that lored PRIDng Mug and Mag Photos 1 2016 60 Questions for Discussion Argos Internet www had gone up by 16 percent, the strongest 1-18 acord in to yours. Nound the hardes was bordd to To wilt do you to the by Baby's Ingwer to Sarby, John Walden debuted the show wet bang data would be the operating to sing Quilt with just one 1-19 How the concept of some of our home in ing lock in die wnd upgrading Around 6 percent of the contudy 1-20 To Wat at would you go with the choroby rked to the fact that the crowcration is the tratta Argest meg margarin me in the United Kingdom to make over et billion through mobile keting concept? July your handpoint with payments. Its hely cutilogs are being replaced by de ter points from the cost mire to facilitato order proting. At of the has helped Ngon 1-21 trakoa eros entry into the digital world in real time What to the hoy actions taken by Agosto show the the orgon bolowing the changing marketing Special Offers Bo? Ago' commitment to delighting to customers is not only evident 1-22 in wow of the will competition in the UK elect in the increasing ringe of products tottereaustomers and the suggestion ways by which gos could continue to sleek distribution system, but also in the various promotional provide better to its customer programs it offers. Some of these are offered to waiting loyal customers through the Argos loyalty card scheme while others Sources Argon About Argon Alle Program www. are to attract new customers. Periodically, it sonde is custom Borgo Regon, come to es various promotional offers money off vouchers, and other Part Say//www.argos.com/ racing offers. When Black Friday at the UK high rotandes wa bolest AgosOur History AMB public awareness w. Argos was Guick to explore the opportu Cerpen orgelortus rens.co.bout story Sorel nity through Wrious special print offers that acted a The Garden Art response from many now and ting customers. About 12 ml lion customers reportedly visited the company's website on the /2016/01/home all backs argos over bi 2015 Black Friday, resulting in 18 purch in second The e John Wilder When Pogle Do The Age Hode RUM The follow expectation for 2016 is that around 38 percent more solt Augat 20. 2010. mewww.yacht 2016 what was recorded for the previous year will have been made rywhwade when itt joined poodin M John Rogers also otras that at lost o percent of its orders Por other Argos region Promised by Sardous will be taken online on black Friday while normal trading wil November 11, 2016. http://www.shopende contro count for 50 percent. The Algos gift voucher promotions, which ution promed by 1728 Bowder Surys Confolowing Argon Action are managed by the company's lates, ofter its customers PW, Sea 21 2010 p/www..como something to fall back on during the various ubuntu coplasurysos-appointed-comel-booow chases. The periode product specific specs offers on certain ng-rg-B701230 Taylor Soury's Open products like furniture, computers, and TVs also constituto port Age Benchmade Every one of terras. Minor, October of the package that hops Argos les buy over the your 11, 2016. www.buycoon und with this, it goes customer ve profitably robe de 9023001 do congos Superman vows to Pin Match Best Selling To The Argos and Society Bumeram Mal. October 21, 2016. www.macrom.co is tompting to conclude that Argos's focus on maximus Wilson/hopping to take part vow-1206028 tome value is predominantly driven by profit. However, evidence suggests that the company doos bobove in taking responsibility Hope Why Does by Watt Buy BC New February 1, 2016. ewww..comowe 30016 for the erromment proving the local communities, and pus Kohus Som led by Topard TV and ing a number of initiatives that revolve around long run bonis for The Guardian 9, 2016 www.thegarden.com customer and sockety, Argoes focused on reducing the amount nos/2016/09/boom Bolo by to end to end tab Crouch, "El Christmas Punt Argos C.000 of reduce cod in to operations and the Cowbon diode Timebor Christmas Theun, September 23, 2014, www miccions product doorly communiteit green creden Tils on its web pages. Apart from its cats, which is 100 percent then.co.news/1879058/art-creato 10000-motor recyclable, it sources the paper is from sustainably maragd forests and encourage customers to recycle ok catalogs in the portion as these lave proven to newspaper print menu facturers According to the firm has ready been able to recycle 91 percent of waste from the bus,hod a 9 percent moduction in its carbon footprint, anreda 35 percentroduction in the waste bort to land and has established a goal to reduces CO, son per quare foot by 40 percent by the yow 2020. Argoe's m pacts in the cal community who notable il supports ou daries and other med orgios, ideal cho Marian Cancer Support on to charity of the year from 2015 to 2017. Arges to show gude poble to create video for customers and both with the Dhe chon Wut the Ages Sant Deal Man for the Channel POR September 12, 2016. www.por road what the agentury do marto-the-che SBA Bos Pins When Shop Four Boost og Gardier November 13, 2016. www.hewan combus/2016/3/bespre Wind-the-lout bool cage Bos Pecas e Marrard Pupos Car S M May 2. 2016 www.bbc.com es3616 8 SM Coe Donde En Arges AAG October 2016. a. 2016/10 coupe Guadeloudon poor goe lande med tre Day Para el Oberland and we were Questions for Discussion 1-18 To what extent do you think the acquisition of Argos by Sainsbury's resulted in delivering superior value to customers? 1-19 How is the concept of share of customer illustrated in the case study? 1-20 To what extent would you agree with the claim that Argos's marketing management orientation is a mar- keting concept? Justify your standpoint with relevant points from the case study. 1-21 What are the key actions taken by Argos that show that the organization is following the changing marketing landscape? 1-22 In view of the stiff competition in the UK retail sector, suggest various ways by which Argos could continue to provide better value to its customers
