Questions for Consideration 1. Most students of this textbook are demographically in the target market of So Good So You. Do you consider yourself to be in the psychographic target market? 2. Visit the website at sogoodsoyou.com and evaluate its relatability to healthconscious consumers. 3. Address SGSY's attempt to connect with the target market. Is the company succeeding? What else could it do? 4. What are the company's competitive advantages? 5. Discuss the change in products from cold-pressed juices to shots. How did listening to consumers impact the change