Questions for Discussion 1. Give examples of needs, wants, and demands of Chick- fil-A customers, differentiating these three concepts. 2. Describe Chick-fil-A in terms of the value it provides customers. How does Chick-fil-A engage customers? 3. Evaluate Chick-fil-A's performance relative to customer expectations. 4. Which of the five marketing management orientations best applies to Chick-fil-A? 5. Will Chick-fil-A's change in promotional strategy affect its level of growth and success?