Questions from Brand ID:

1. Why are the brand audits useful?
2. When conducting a brand audit there are two major steps. What are these steps, what do they entail, and how are they used to aside in brand positioning decisions ?
3. What are secondary brand sources, what is the purpose of using secondary brand sources, and when are secondary brand sources most likely to be useful?
4. Name and explain from specific secondary brand sources.
5. Explain the fundamental differences between qualitative and quantitative research?