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Questions From Chapter 8 Instructions: For each of questions 1 through 6, do two things: (a) give one example of a marketing tactic designed
Questions From Chapter 8 Instructions: For each of questions 1 through 6, do two things: (a) give one example of a marketing tactic designed to facilitate the behaviors listed in the question. Be sure that your example tactic is a real-world example and is clear and specific. (b) Defend your example, i.e., explain how your example works to facilitate the behaviors listed in the question. (Note: Do not put any explanation in the area where you are listing your specific, clear, and real-world marketing tactic example. Instead, explain, in the "Explanation:" area only, how your marketing tactic is a good example of what is being asked. So, first, give your example, and then give your explanation. Hint: These instructions are not asking for examples of the behaviors listed in each question. Instead, they are asking for an example of a marketing tactic that is designed to facilitate the type of behaviors listed in each question. This is what you did for your workshop presentation. Funds Access Behaviors. 1. Marketing Tactic Example: Nearby ATMs Explanation: This allows people to get cash and use that cash to buy. 2. Store Contact Behaviors. 3. I Marketing Tactic Example: Maps in ads Explanation: This gives consumers the pathway to get to where the storefront is. Product Contact Behaviors. Marketing TacticExample: Size of the store Explanation: Transaction Behaviors. Marketing Tactic Example: Self-checkout lanes
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