Question
Questions Marketing Excellence >> Parkway Group Hotels 1. With many hospitals in Asia competing in the medical tourism market, how can Parkway position itself in
Questions
Marketing Excellence
>> Parkway Group Hotels
1. With many hospitals in Asia competing in the medical
tourism market, how can Parkway position itself in
order to attract more patients?
2. Parkway hospitals do not employ many doctors
but depend on the use of the hospital services
by private specialists. What are the risks in this
approach?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
