Questions of Marketing

21.The stage in the product life cycle when competitors enter the market is known as the _____ stage.

Select one:

a. maturity

b. growth

c. introduction

d. decline

e. downsizing

22.The personal value equation of the customer is reflected in the formula

Select one:

a. Value = Benefits offered + [Price Hassle]

b. Value = [Price + Hassle] + Benefits received

c. Value = Price [Benefits offered + Hassle]

d. Value = Benefits received [Price + Hassle]

e. Value = [Price Hassle] + Benefits received

23.Sue often travels to other grocery stores in the marketplace to observe how much they are charging for the same products she stocks at her store. Sue is engaging in _____.

Select one:

a. secret shopping

b. market intelligence

c. market dominance

d. investigatory journalism

e. sleuth marketing

24.The shared beliefs, customs, behaviors, and attitudes of a society are known as _____.

Select one:

a. culture

b. subculture

c. social class

d. reference group

e. motivators

25.Michael Porter's five forces model include all of the following EXCEPT

Select one:

a. rivalries of existing companies.

b. threat of substitute products.

c. bargaining power of buyers.

d. threat of new product development.

e. threat of new entrants.

26._____ occurs when a company prices a product a few cents or a few dollars below the next dollar amount.

Select one:

a. Demand backward pricing

b. Cost-plus pricing

c. Forward pricing

d. Odd-even pricing

e. Prestige pricing

27._____ is a strategy of selling a product in as many outlets as possible.

Select one:

a. Selective distribution

b. Intensive distribution

c. Extreme distribution

d. Exclusive distribution

e. Choice distribution

28.Firms offering more technical or expensive products often utilize _____.

Select one:

a. billboard campaigns

b. mass marketing

c. coupons

d. personal selling

e. sampling

29._____ seeks to measure or describe phenomenon so as to answer the questions who, what, where, when and how.

Select one:

a. Descriptive research

b. Causal research

c. Projective research

d. Experimental research

e. Exploratory research

30.A strategy utilized by the manufacturer of a good that convinces the wholesaler, distributor, or retailer to sell its products is known as a(n)

Select one:

a. push strategy.

b. pull strategy.

c. distribution strategy.

d. alliance strategy.

e. marketing strategy.