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of time as compared to all sorphones sold in the rod. It is usually expressed as a percentage Market dollars sold. Marketing managers often track market share o wella product is doing in a particular market. The Marketing and Marketing managers often keep a close eye on market share, comparing how market share changes over time typically sorting out market share in different geographic locations. Consider the data below, which show the Apes G Google P Course Hom acview.sg.edu/d2/1e/content/2087715/viewContent/31783785Niew?u=20 5 New Tab G Google M1 Walton County Login rks 3 MY CLASS Login |-- accounted for by the United States is the portion of IPhon Share activity next provides an example of this. Marketing Analytics in Action: Market Share Phones market share in four countries from September to November in 2015 and 2016 Market Share Change +6.4% IPhone Market Share November 2015 November 2016 37.1% 43.5% 398 48.3 23.8 20.6 25.3 19.9 Country Unded States Great Britain Germany +9.1 -3.2 -5.4 During this period, we can see that the iPhone was doing much better-as measured by market share and market share change in some countries (the United States and Great Britain) as compared to others (Germany and China) 1. What insights would this provide for a marketing manager for the iPhone with responsibility for global sales? 2. What other analysis could be done to help develop a marketing strategy for the iPhone in each of these countries? 64 Type here to search O of time as compared to all sorphones sold in the rod. It is usually expressed as a percentage Market dollars sold. Marketing managers often track market share o wella product is doing in a particular market. The Marketing and Marketing managers often keep a close eye on market share, comparing how market share changes over time typically sorting out market share in different geographic locations. Consider the data below, which show the Apes G Google P Course Hom acview.sg.edu/d2/1e/content/2087715/viewContent/31783785Niew?u=20 5 New Tab G Google M1 Walton County Login rks 3 MY CLASS Login |-- accounted for by the United States is the portion of IPhon Share activity next provides an example of this. Marketing Analytics in Action: Market Share Phones market share in four countries from September to November in 2015 and 2016 Market Share Change +6.4% IPhone Market Share November 2015 November 2016 37.1% 43.5% 398 48.3 23.8 20.6 25.3 19.9 Country Unded States Great Britain Germany +9.1 -3.2 -5.4 During this period, we can see that the iPhone was doing much better-as measured by market share and market share change in some countries (the United States and Great Britain) as compared to others (Germany and China) 1. What insights would this provide for a marketing manager for the iPhone with responsibility for global sales? 2. What other analysis could be done to help develop a marketing strategy for the iPhone in each of these countries? 64 Type here to search O