Questions to address: what was the background of the development of what was "amiss" in Dupont's new product processes? What were the challenges in the segmentation process? Why did Dupont turn to the Institute for the Study of Business Markets (ISBM)? What were the key developments that led to the use of New Product Blueprinting? How is New Product Blueprinting different from traditional customer analysis? How successful was this process for Dupont overall? 500 words

amiliar include nylon, Teflon, Kevlar, and Lycra. lata, and therefore did not inspire customers. Ire relatively fewer B2B customers and their decision making can be influenced by supplier actions. Satisfaction (with current products) are measured on 1-10 scales. An MSG is greater than 30 signals a significant opportunity