Questions

Week 8: Online Public Relations Campaign

1. What are some ways to adapt a traditional public relations campaign online? For example, If your news release is basically a commercial plug, traditionally your chances are it will get round-filed immediately and you will never hear a response from any assignment editor or reporter. However if you submit your release to an online release site likewww.24-7pressrelease.comLinks to an external site., you increase your chances greatly of getting exposure.
2. What are some ways to properly utilize social media for an organization? What would some legal reasons be why an organization would not want to utilize social media campaigns?

Week 8: Streaming Regulations

Based on your reading for this week, please discuss the following:

1. Should regulations for Netflix or Hulu be similar to cable regulations? Should it be more flexible or have a stricter standard? Why or why not?

Week 8: Net Neutrality

1. Net neutrality is "the principle that holds that Internet service providers cannot charge content providers to speed up the delivery of their goods-all internet traffic is treated equally" (Trager). This has been widely debated over the years. What has been the consequences of the legal debate over the years? Refer to the text in your response.