Questions:

What do you think was/were Permata the Promotional Goals (Marketing Communication Goals)? Do you agree with their goal/s? Why/Why not? If not, what do you think should have been their promotional goal/s? Explain your reasons.

Hope the answerer can explain clearly and more details because its really and very importance for me , Thanks a lot

Permata Bank (PB) was formed relationships with commercial and corporate customers positions the bank in the workplace. It strengthens of advertising agency from Young and Rubicam to a local Permata Bank through the merger of five banks by providing comprehensive financial services to the Universal, PT Bank Prima Express, PT new customers through direct personal presentations Bank Artamedia, and PT Bank Patriot. Telesales provide an efficient customer point of contact In 2004, Standard Chartered Bank and to greet customers and to conduct cross-selling over the PT Astra International took majority phone. ownership of PB, and this joint stake PB's brand tagline is "One Bank of Choice" PB was increased to 89.03 percent of believes it takes an in-depth understanding of customers the bank's equity in 2010. The bank to provide real banking solutions. It takes mutual trust, currently serves 2 million customers expertise, and experience to build long-term relationships in 60 cities in Indonesia and has 312 with customers. PB's brand promise is to add value to branches and 868 ATMs. It also has life. It believes in focusing on customers and continually online (Permata Net) and mobile improving its services in order to increase its market share banking (Permata Mobile) platforms and build its reputation. as well as a 24-hour telephone banking During 2013, PB's overall communication theme was and call center. The bank had asset "Building and connecting." The bank is building trust values of Rp 165.83 trillion (US$13.8 and instilling confidence through the development of billion) and net profits of Rp 1,725.83 great products and reliable services, building a strong billion (US$143.77 million) in 2013, customer-centric culture and delivering superior customer an increase of 26 percent from the experiences, and establishing strong networks and previous year. PB is in retail banking with an customers to opportunities, nurturing businesses to thrive, broadening service channels. The bank is connecting array of deposits, wealth management and helping people to fulfill their hopes and dreams. afluent individuals and small and medium enterprises. Itis Your Family, and the tagline, "Jutaan Keluarga, Satu Bank also involved in wholesale banking in client relationships, or, "A Million Families, One Bank" PB engages in integrated PB's retail banking has the motto, "The Bank for You and middle market segments and selected upper-tier local advertising, sales promotion, public relations, and direct corporates. PB also has the Bank@Work model, which marketing tools. In November 2009, BP announced a change en Coleman Handoke, after two rounds of pitching. For advertising, PB uses a mix of traditional media such shareholders. On May 3, PB in cooperation with Dana a television, newspapers, and magazines, as well as non- traditional methods such as direct mailings and social hunking has focused markets, most marketing activities use below the line and direct selling methods. media including Facebook, Twitter, and blogs. As wholesale 23, PB general Pensiun Astra Dua, developed services to facilitate customers in monitoring retirement benefits. On June 11, PB launched the Permata Mobile application for iOS and Android operating systems. dan media relations, PR keeps in regular contact with third annual Unite for Education Fun Run and Fun Walk On June 16, 3,500 PB employees participated in the the press to assess the public's perceptions of PB through to raise funds for education. On June 27, PB received this hedia conferences, forums, and press releases. The Performance Excellence Award for the fifth time for its service portal and provider of information to customers, of international payments. corporate website (www.peonatbank.com) serves as a high 99.4 percent straight-through-processing (STP) rate On July 4, PB announced a strategic cooperation with Air PB believes in establishing a harmonious relationships Asia to enable payments for air tickets to be made through with all of its stakeholders, consistent with one of its core PB's e-channels and virtual accounts. Similar cooperation values-caring. The slogan, "Your Smile for the Future" with Sriwijaya Air was announced on July 29. On August 27 signifies the bank's desire to involve its stakeholders in PB held Job Shadow Day 2013 in cooperation with Prestasi contributing to the community. PB has a 'smile point Junior Indonesia. program for its employees, where employees are awarded On September 26, PB participated in the Guruku a smile point for each community and social activity in Permataku's Student Company program. On October 22, PB's which they participate. For ten smile points collected, wholesale banking, transactions banking, and global markets PB will allocate funds equivalent to one academic year's received twelve awards from Asia Money. On October 24, scholarship for an under-privileged school-age child. PB's wholesale banking held its golf tournament, Game PB's targets for its corporate social responsibility (CSR) Friendship 2013, for 140 of its wholesale customers. program are: (a) an online Facebook exposure of 27.171, The following day. PB inaugurated a branch office and (b) an online Twitter exposure of 669,(c) staffinvolvement ATM at Tomang district in West Jakarta. On November of 2,500, (d) smile points accumulated of 5,000, and 17, PB held its 5 kilometer run race as part of the Permata (e) beneficiaries assisted in 55 schools: 30 teachers and Olympic 2013 activities for employees. On December 4, 8,030 students. PB received recognition as one of five best foreign activity reporting banks in Indonesia in 2013, awarded by Bank Indonesia. launched a financial literacy through sports program for EVENTS IN 2013 On January 8, 2013, PB welcomed the new year with two RETAIL BANKING'S MARKETING new main buildings in PB Sudirman and Bintaro and ACTIVITIES IN 2013 launched Permata World-a new PB intranet (virtual home). On February 18, PB announced the signing of in January 2013, PB was the main sponsor for the Sebastian an agreement for a US$70 million 24-month tenure non Gunawan Fashion Show, in conjunction with Instyle collateral loan facility for Garuda, partly to support its magazine. The theme for the show to welcome Chinese purchase of 24 new aircraft. New Year was "La Route De La Soie." In the same month, On February 25, PB participated in the Astra PB launched discount promo and installment programs Motoring Race event, which was jointly organized by in partnership with prominent merchants. the Astra Group and Honda Sales. The following day, PB In February, PB and Plaza Indonesia presented Precious launched BBM Money, the world's first mobile payment Family Moments, a range of privilege programs for its service leveraging the Blackberry Messenger platform in customers and their families. PB also launched Permata collaboration with Blackberry and Agit Monetise. Proteksi Masa Depan, which allows customers for loan On March 8, the Permata Tel Team received the products to select their installment and loan tenure and Contact Center Service Excellence Award 2013 organized provides them gifts when they take up loan products. PB by Carre Center for Service Satisfaction and Loyalty. On worked with Blackberry and Monitise to bring mobile 20 March, PB inaugurated its new Sudirman head office payment services to BlackBerry Messenger. Union of PB signed a collective working agreement program of previous years and featured three main for 2013-2015. On 19 April, PB and ASA Foundation schemes: lucky draw gifts, welcome gifts for opening an account, and bonus interest for savings and checking underprivileged children aged 11-14. accounts. PB also presented an interest free birthday gift amounts. PB repeated a campaign for Permata Proteksi art photo exhibition of Plaza Indonesia Entertainment Depan, which was launched in February. PB sponsole Urban Dance Championship 2013 in partnership with Sindo newspapers, United Dance Works, and in IM3. PB and Berani magazine presented Kidpreneur Heroes" performances. PB also had a special promotion entrepreneurship competition for young people. PB she In November, PB initiated a series of events under PB Namaste Festival, an event for lovers of yoga, can Gallery Colony 6 Kemang in collaboration with the Iwan and well-being. PB and Gadjah Mada University Facultyd Business and Economics invited Casiopea, a legendaryjan In December, PB launched an installment program program. PB was the main sponsor for the fashion and X'inter's 9th anniversary celebration. PB also launched the Permata Festival Dining Program. on Ice and restaurant. PB the Alleira "Treasure of Toraja" fashion show as well as Plaza Indonesia Fashion Week 2013. PB also launched the Tirta Private Collection PB was the sponsor for Indonesia's largest television station, RCTI Master Chef Season 3's program. PB launched the for gadgets and high-end brands during the Christen collaborated with Plaza Indonesia on the "Tribute to Mom: shopping program in Singapore, Malaysia, Hong Kong installment program for overseas card transactions. PB buying season. PB's debit card launched the cashlad Moms and Kids Fashion Show" event. In June, PB presented "The Living Dinosaur," a family PB was an official partner bank in Indonesia in event for its customers. It also presented an exclusive concert association with Visa's support for the FIFA World Cup with Richard Clayderman for its priority customers 2014 in Brazil. In July, PB launched its Ramadhan promotion of dining, shopping, and midnight sales at the Living World Mall, Ramadhan dining at selected restaurants, and Ramadhan special offers at Hero and Giant supermarkets. The Living Dinosaur program continued during this month. In August, PB, through its SME unit, sponsored the UKM Mitra Yayasan Dharma Bhakti Astra Convention, a seminar with inspirational speakers for SME founders and managers. PB also co-branded with the Catholic University of Parahyangan in Bandung for the Permata Me, a savings product for teens, In September, PB sponsored the ModMuse Sebastian Gunawan Annual Fashion Show. PB participated in the Ernst and Young Entrepreneurial Women Award 2013. PB's Hero card celebrated its first anniversary with free shopping and gifts. In October, PB launched Permata Gemilang, a savings program offering customer gifts based on their saving Permata Bank (PB) was formed relationships with commercial and corporate customers positions the bank in the workplace. It strengthens of advertising agency from Young and Rubicam to a local Permata Bank through the merger of five banks by providing comprehensive financial services to the Universal, PT Bank Prima Express, PT new customers through direct personal presentations Bank Artamedia, and PT Bank Patriot. Telesales provide an efficient customer point of contact In 2004, Standard Chartered Bank and to greet customers and to conduct cross-selling over the PT Astra International took majority phone. ownership of PB, and this joint stake PB's brand tagline is "One Bank of Choice" PB was increased to 89.03 percent of believes it takes an in-depth understanding of customers the bank's equity in 2010. The bank to provide real banking solutions. It takes mutual trust, currently serves 2 million customers expertise, and experience to build long-term relationships in 60 cities in Indonesia and has 312 with customers. PB's brand promise is to add value to branches and 868 ATMs. It also has life. It believes in focusing on customers and continually online (Permata Net) and mobile improving its services in order to increase its market share banking (Permata Mobile) platforms and build its reputation. as well as a 24-hour telephone banking During 2013, PB's overall communication theme was and call center. The bank had asset "Building and connecting." The bank is building trust values of Rp 165.83 trillion (US$13.8 and instilling confidence through the development of billion) and net profits of Rp 1,725.83 great products and reliable services, building a strong billion (US$143.77 million) in 2013, customer-centric culture and delivering superior customer an increase of 26 percent from the experiences, and establishing strong networks and previous year. PB is in retail banking with an customers to opportunities, nurturing businesses to thrive, broadening service channels. The bank is connecting array of deposits, wealth management and helping people to fulfill their hopes and dreams. afluent individuals and small and medium enterprises. Itis Your Family, and the tagline, "Jutaan Keluarga, Satu Bank also involved in wholesale banking in client relationships, or, "A Million Families, One Bank" PB engages in integrated PB's retail banking has the motto, "The Bank for You and middle market segments and selected upper-tier local advertising, sales promotion, public relations, and direct corporates. PB also has the Bank@Work model, which marketing tools. In November 2009, BP announced a change en Coleman Handoke, after two rounds of pitching. For advertising, PB uses a mix of traditional media such shareholders. On May 3, PB in cooperation with Dana a television, newspapers, and magazines, as well as non- traditional methods such as direct mailings and social hunking has focused markets, most marketing activities use below the line and direct selling methods. media including Facebook, Twitter, and blogs. As wholesale 23, PB general Pensiun Astra Dua, developed services to facilitate customers in monitoring retirement benefits. On June 11, PB launched the Permata Mobile application for iOS and Android operating systems. dan media relations, PR keeps in regular contact with third annual Unite for Education Fun Run and Fun Walk On June 16, 3,500 PB employees participated in the the press to assess the public's perceptions of PB through to raise funds for education. On June 27, PB received this hedia conferences, forums, and press releases. The Performance Excellence Award for the fifth time for its service portal and provider of information to customers, of international payments. corporate website (www.peonatbank.com) serves as a high 99.4 percent straight-through-processing (STP) rate On July 4, PB announced a strategic cooperation with Air PB believes in establishing a harmonious relationships Asia to enable payments for air tickets to be made through with all of its stakeholders, consistent with one of its core PB's e-channels and virtual accounts. Similar cooperation values-caring. The slogan, "Your Smile for the Future" with Sriwijaya Air was announced on July 29. On August 27 signifies the bank's desire to involve its stakeholders in PB held Job Shadow Day 2013 in cooperation with Prestasi contributing to the community. PB has a 'smile point Junior Indonesia. program for its employees, where employees are awarded On September 26, PB participated in the Guruku a smile point for each community and social activity in Permataku's Student Company program. On October 22, PB's which they participate. For ten smile points collected, wholesale banking, transactions banking, and global markets PB will allocate funds equivalent to one academic year's received twelve awards from Asia Money. On October 24, scholarship for an under-privileged school-age child. PB's wholesale banking held its golf tournament, Game PB's targets for its corporate social responsibility (CSR) Friendship 2013, for 140 of its wholesale customers. program are: (a) an online Facebook exposure of 27.171, The following day. PB inaugurated a branch office and (b) an online Twitter exposure of 669,(c) staffinvolvement ATM at Tomang district in West Jakarta. On November of 2,500, (d) smile points accumulated of 5,000, and 17, PB held its 5 kilometer run race as part of the Permata (e) beneficiaries assisted in 55 schools: 30 teachers and Olympic 2013 activities for employees. On December 4, 8,030 students. PB received recognition as one of five best foreign activity reporting banks in Indonesia in 2013, awarded by Bank Indonesia. launched a financial literacy through sports program for EVENTS IN 2013 On January 8, 2013, PB welcomed the new year with two RETAIL BANKING'S MARKETING new main buildings in PB Sudirman and Bintaro and ACTIVITIES IN 2013 launched Permata World-a new PB intranet (virtual home). On February 18, PB announced the signing of in January 2013, PB was the main sponsor for the Sebastian an agreement for a US$70 million 24-month tenure non Gunawan Fashion Show, in conjunction with Instyle collateral loan facility for Garuda, partly to support its magazine. The theme for the show to welcome Chinese purchase of 24 new aircraft. New Year was "La Route De La Soie." In the same month, On February 25, PB participated in the Astra PB launched discount promo and installment programs Motoring Race event, which was jointly organized by in partnership with prominent merchants. the Astra Group and Honda Sales. The following day, PB In February, PB and Plaza Indonesia presented Precious launched BBM Money, the world's first mobile payment Family Moments, a range of privilege programs for its service leveraging the Blackberry Messenger platform in customers and their families. PB also launched Permata collaboration with Blackberry and Agit Monetise. Proteksi Masa Depan, which allows customers for loan On March 8, the Permata Tel Team received the products to select their installment and loan tenure and Contact Center Service Excellence Award 2013 organized provides them gifts when they take up loan products. PB by Carre Center for Service Satisfaction and Loyalty. On worked with Blackberry and Monitise to bring mobile 20 March, PB inaugurated its new Sudirman head office payment services to BlackBerry Messenger. Union of PB signed a collective working agreement program of previous years and featured three main for 2013-2015. On 19 April, PB and ASA Foundation schemes: lucky draw gifts, welcome gifts for opening an account, and bonus interest for savings and checking underprivileged children aged 11-14. accounts. PB also presented an interest free birthday gift amounts. PB repeated a campaign for Permata Proteksi art photo exhibition of Plaza Indonesia Entertainment Depan, which was launched in February. PB sponsole Urban Dance Championship 2013 in partnership with Sindo newspapers, United Dance Works, and in IM3. PB and Berani magazine presented Kidpreneur Heroes" performances. PB also had a special promotion entrepreneurship competition for young people. PB she In November, PB initiated a series of events under PB Namaste Festival, an event for lovers of yoga, can Gallery Colony 6 Kemang in collaboration with the Iwan and well-being. PB and Gadjah Mada University Facultyd Business and Economics invited Casiopea, a legendaryjan In December, PB launched an installment program program. PB was the main sponsor for the fashion and X'inter's 9th anniversary celebration. PB also launched the Permata Festival Dining Program. on Ice and restaurant. PB the Alleira "Treasure of Toraja" fashion show as well as Plaza Indonesia Fashion Week 2013. PB also launched the Tirta Private Collection PB was the sponsor for Indonesia's largest television station, RCTI Master Chef Season 3's program. PB launched the for gadgets and high-end brands during the Christen collaborated with Plaza Indonesia on the "Tribute to Mom: shopping program in Singapore, Malaysia, Hong Kong installment program for overseas card transactions. PB buying season. PB's debit card launched the cashlad Moms and Kids Fashion Show" event. In June, PB presented "The Living Dinosaur," a family PB was an official partner bank in Indonesia in event for its customers. It also presented an exclusive concert association with Visa's support for the FIFA World Cup with Richard Clayderman for its priority customers 2014 in Brazil. In July, PB launched its Ramadhan promotion of dining, shopping, and midnight sales at the Living World Mall, Ramadhan dining at selected restaurants, and Ramadhan special offers at Hero and Giant supermarkets. The Living Dinosaur program continued during this month. In August, PB, through its SME unit, sponsored the UKM Mitra Yayasan Dharma Bhakti Astra Convention, a seminar with inspirational speakers for SME founders and managers. PB also co-branded with the Catholic University of Parahyangan in Bandung for the Permata Me, a savings product for teens, In September, PB sponsored the ModMuse Sebastian Gunawan Annual Fashion Show. PB participated in the Ernst and Young Entrepreneurial Women Award 2013. PB's Hero card celebrated its first anniversary with free shopping and gifts. In October, PB launched Permata Gemilang, a savings program offering customer gifts based on their saving